We are Bright,
Bright is a consumer fintech that helps Americans get out of debt, with the power of data science and machine learning. It is a mobile app that combines all the tools and tech needed to manage and get rid of debt.
Bright's tools include credit score building, automated debt paydown plans, financial planning, budget planning tools, and refinance loans. It works with credit cards, student loans and car loans.
Bright has had 6x growth in the last year, with 300,000 users, and more than 100,000 ratings and reviews.
Bright is backed by three major venture capital funds (Sequoia, Falcon Edge and Hummingbird) and with top angel investors from the US, UK and India, Bright has raised +$40 million in funding to date.
Bright has recently raised $50M in debt funding from Encina Lender Finance, for its credit business growth. Encina Lender Finance provides lending solutions to consumer and commercial speciality finance companies across the U.S. and Canada.
Today we are among the top 8 US FinTech companies. We will become a top-100 US financial institution, with the unique strength of data science and predictive modelling to enhance financial products for a user's life outcomes.
We will be the first at-scale Consumer Tech company, built in India for Global markets.
About Our Founders:
Bright was founded in 2019 by a founding team from McKinsey's Banking Practice (Petko Plachkov and Avi Patchava) and InMobi Data Scientist (Avi Patchava, Varun Modi, Avinash Ramakath, Jayashree Merwade)
What you'll do
You will be responsible for developing and executing strategic marketing campaigns across various channels to attract and engage users, optimize conversion rates, and maximize ROI. You will work closely with cross-functional teams to align campaign objectives with product goals and leverage data-driven insights to drive continuous improvement.
Responsibilities:
- Strategy Development: Collaborate with key stakeholders to define and execute the growth strategy aligned with the company's objectives, identifying opportunities to drive user acquisition, activation, retention, and revenue growth.
- Product Optimization: Continuously analyze user data and feedback to identify areas for improvement within the product funnel. Propose and implement product enhancements and optimizations to drive key growth metrics.
- Campaign Strategy: Develop and execute comprehensive campaign strategies aligned with business objectives to drive user acquisition, activation, and retention. Define target audiences, messaging, creative assets, and channel mix for each campaign.
- Performance Marketing: Plan, launch, and optimize performance marketing campaigns across digital channels including paid search, display advertising, social media, email marketing, affiliate marketing, and other relevant channels. Monitor campaign performance, adjust bids, budgets, and targeting parameters to achieve desired outcomes.
- Conversion Rate Optimization (CRO): Collaborate with product and design teams to optimize landing pages, user flows, and conversion funnels to improve conversion rates and drive higher user engagement and retention.
- Budget Management: Manage campaign budgets effectively to achieve maximum ROI. Monitor spending against budget and make recommendations for reallocation or scaling based on performance insights.
- Cross-Functional Collaboration: Work closely with product, engineering, design, data analytics, and marketing teams to align campaign objectives with product roadmap and ensure cohesive messaging and user experience across all touchpoints.
- Reporting and Analysis: Generate regular reports and dashboards to track campaign performance, provide insights, and make data-driven recommendations for optimization. Communicate results and key findings to stakeholders at all levels of the organization.
- Experimentation and Testing: Design and conduct A/B tests, multivariate tests, and other experiments to validate hypotheses and optimize conversion rates across various user touchpoints.
- User retention and insights: Utilize quantitative and qualitative research methods to gain deep insights into user behavior, preferences, and needs. Translate insights into actionable product recommendations and features. Drive initiatives to enhance user engagement and retention, including personalized user experiences, lifecycle marketing campaigns, and customer support enhancements.
- Cross-Functional Collaboration: Work closely with cross-functional teams including product, engineering, design, marketing, and data analytics to prioritize and execute growth initiatives effectively.
- Performance Tracking and Reporting: Define key performance indicators (KPIs) and establish regular reporting mechanisms to monitor the effectiveness of growth initiatives. Use data-driven insights to iterate and optimize strategies over time.
- Market Research: Stay abreast of industry trends, competitive landscape, and emerging technologies in the fintech space. Leverage market research to identify opportunities for innovation and differentiation.
What you'll bring
- Bachelor's degree and MBA
- 4 to 5 years of experience in growth marketing, performance marketing, or campaign management within fintech.
- Strong analytical skills with proficiency in data analysis tools and platforms such as Google Analytics, Facebook Ads Manager, Google Ads, etc.
- Experience with A/B testing, conversion rate optimization (CRO), and other optimization techniques to improve campaign performance.
- Deep understanding of digital marketing channels and best practices, including SEO, SEM, social media, email marketing, and affiliate marketing.
- Proven track record of managing successful marketing campaigns that drive user acquisition, engagement, and revenue growth.
- Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
What You'll get
- You will build the cross-functional skills to one day become a Start-up Founder, building your own company.
- You will build an in-house marketing automation platform trained by Tech founders and data scientists who have this expertise.
- You will build a deep end to end understanding of building a customer focused financial product from scratch.
