Product Marketing Manager

Company's Profile

Delivering the best Digital experience. We enable over 100+ companies across telecom, media, fintech, retail, manufacturing & public sector verticals to test their digital experience on the widest variety of devices, locations and networks.

Through synthetic testing, end-to-end automation and on-field infrastructure, our report and diagnostic tools allow you to monitor and identify failure points in your digital journey. Our analytics help you access, analyze, and enhance your global digital experience. We are a global company supporting and collaborating with regulators, public entities, enterprises, operators, and people worldwide.

Job Description

Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive product adoption, awareness, and revenue growth. You will work closely with cross-functional teams including product management, sales, and creative teams to ensure successful product launches, market positioning, and go-to-market plans.

Key Responsibilities:

• Conduct market research and analysis to identify key customer segments, trends, and competitive landscape.
• Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio.
• Create compelling marketing content including product collateral, website copy, and sales enablement materials.
• Collaborate with creative teams to develop compelling visuals and design for marketing campaigns.
• Work with sales teams to develop training materials and support product demonstrations.
• Manage product launches and coordinate cross-functional teams to ensure successful execution.

Requirements:

• Bachelor's degree in technology, computer science, marketing or related fields.
• 3-5 years of work experience with strong understanding of B2B marketing, product launch, and go-to-market strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience working with cross-functional teams including product management, sales, and creative teams.
• Strong analytical skills and ability to translate data into insights and actionable recommendations.
• Experience working in the B2B SaaS / Technology industry or related fields is a plus.