Performance Marketing Strategist

We're on the hunt for a performance marketing guru who can help take our brand and our clients'businesses to the next level. If you're a savvy strategist with hands- on experience on running, managing, and leveraging digital platforms for acquisition-oriented marketing, and can drive business growth with strategies that are more effective than a superhero's cape, then we want you on our team!

So, dust off your cape and connect with us so we can have a quick chat. We can't wait to see what kind of superhero you'll be for our team!

Location : Chandivali, Mumbai (on site role)

Experience : 5 to 10 years

Responsibilities:

1. Work with our internal team and client partners to devise digital marketing strategies geared towards client success.

2. Strategise with cross-functional stakeholders to understand business challenges and brainstorm on performance marketing programs to build solutions, drive business and increase footfall.

3. Support business acquisition through a multi-channel and customer centric approach.

4. Lead, support & mentor members of our Performance Marketing Team to drive business across online platforms (Search, Display, social media & websites), monitor performance, measure success and drive business insights

5. Work with cross-functional teams (Sales, Creative) to ensure that the performance marketing strategy is aligned with business growth and creative excellence.

6. Work with internal as well as external stakeholders to understand, create and leverage audiences & traffic across platforms.

7. Work with Business Teams to share insights and trends with regards to performance, KPIs and other business metrics.

8. Proactively monitor conversion and work to develop acquisition funnel to identify and devise conversion optimisation programs to leverage engagement and audiences.

9. Communicate results and insights to both internal as well as external Business Teams.

10. Research, evaluate & identify tools, set up processes & best practices, identify & evaluate platforms to leverage and grow the performance marketing practice.

Qualifications:

1. 4-7 years of hands-on experience on performance marketing and across digital marketing channels.

2. Passionate about business growth with strong analytical skills and the need to drive results.

3. Experience in client facing roles and involvement in solution development and client pitches.

4. Hands-on experience across digital platforms such as Google, Facebook, Instagram & LinkedIn, etc.

5. Experience in performance marketing campaign strategy, planning, execution and optimisation.

6. Experience in (but not limited to) digital design, UI/UX, SEO & SEM, content management, data and trend analysis.

7. Experience with analytical tools (but not limited to) such as Google Analytics, Tableau, WebTrends etc.

8. Experience in audience targeting, keyword planning, creative optimisation, conversion rate optimisation, AB testing and analysing web traffic metrics.

9. A driven, dynamic, and determined individual with highly effective written and verbal communication skills.

10. A strong and confident team player with the desire to grow, learn and affect changes geared towards business growth.

11. A keen eye for detail, excellent presentation skills and the ability to visualise, analyse & present data.

About ConvergenSEE :

ConvergenSEE is a Global Digital Marketing firm providing Enterprise-to-Local Business Strategy and Services. A division of the DAC Group established in 1972, we're spread across 14+ offices globally. Our 500+ strong team has deep operational, product development and service delivery capabilities. We manage local listings and reputation for more than 400,000+ locations, 1.2 million+ listings across 300+ brands globally.

Since 2019, our India story has been one of unrelenting growth. Today, we've built a brilliant & passionate team of 50+ marketing specialists who partner with Brands to ensure business growth, customer acquisition and increased brand voice across digital platforms.

ConvergenSEE India is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and provide equal employment opportunities to all applicants regardless of race, colour, religion, national origin, gender, gender identity, sexual orientation, disability, age, genetic information, marital status or any other legally protected status.

What differentiates us:

• Work-life integration is deeply important to us - we have frequent office events and team outings.
• We take pride in our office design, aiming at cultivating creativity from our relaxed lounges to an open and collaborative workspace.
• Above and beyond the standard benefits package (medical insurance, etc.), we provide snacks, beverages, and complimentary breakfast in our office
• We are committed to diversity and inclusion, with 53% of our overall workforce, including leadership roles, being represented by women, reflecting our dedication to fostering a diverse and equal workplace
• We celebrate cultural diversity with pride. In addition to English, our team is proficient in communicating in over 15 regional Indian languages, fostering an inclusive environment that reflects the rich tapestry of cultures in our country.

To know more, visit us at https://www.convergensee.com/ and follow us on https://www.instagram.com/convergensee.asia/.