Director of Digital Marketing (PPC)

The preferred candidate would be someone with 10+ years of corporate experience and who has managed ad budgets of over USD2 Million Per Month.

Job Type: Full-Time

Location: Remote

Company: US-based E-learning Provider

Annual Compensation: INR 80 lakhs to 1 crore

Work Timings: Monday to Friday | 4 PM to 12 AM IST

Experience Required: 10+ Years of relevant experience

Hiring Timeline: Immediate

About the Company

InCommon is hiring on behalf of a US-based provider of online certification courses in healthcare and emergency response, offering CPR, First Aid, BLS, and more. They empower individuals with life-saving skills through innovative learning experiences, fostering a positive and collaborative culture.

Summary

We are seeking a results-driven Director of Digital Marketing with a focus on PPC, Search Ads, and Meta Ads. The Director will develop and execute digital marketing strategies to enhance our online presence, drive customer acquisition, and promote brand awareness.

Responsibilities

• PPC Campaign Management: Develop, implement, and optimize PPC campaigns on Google Ads, Bing Ads, and Meta Ads.
• Search Ads Strategy: Create and execute search advertising strategies to drive targeted traffic and conversions.
• Meta Ads Expertise: Leverage Meta Ads (Facebook, Instagram) for high-converting campaigns using advanced targeting techniques.
• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Team Leadership: Lead and manage a high-performing digital marketing team.
• Data Analytics and Reporting: Measure and analyze campaign performance, providing actionable insights.
• Budget Management: Manage the digital marketing budget to optimize resource allocation.

Experience & Competencies

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 10+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record in developing and executing successful digital marketing strategies.
• Strong knowledge and hands-on experience with PPC, Search Ads, and Meta Ads.
• Proficiency in digital marketing platforms and tools (e.g., Google Ads, Bing Ads, Google Analytics, Meta Ads, SEO tools).
• Exceptional communication and interpersonal skills.