Job brief
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Responsibilities
- Drive digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns
- Provide analytical reporting of campaigns to Management
- Build Digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales Heads to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Requirements and skills
- Degree / PG in Marketing, Digital technologies or relevant field
- Minimum 10 years proven work experience out of which last 3 years as a Digital Marketing Lead / Head.
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Hands on experience with SEO/SEM, Google Analytics and CRM softwares
- Familiarity with web design
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
