Wavemaker | Business Manager

Job title: Manager - Data & Audience
Reporting to: Director - Data & Audience
Location, Country: Mumbai, India
Brief role description:
The Data & Audiences Manager will be the custodian of First-party Data (1PD) planning across brand portfolios & will be working on audience planning & deployment. Your day-to-day job will require you to create & model audiences CDP & CRM to aid the planning & deployment of 1PD. You will work closely on digital plans to activate 1PD audiences, closely monitor the performance & suggest corrective measures. You will be actively working developing audience strategies & build custom audience segments from owned audiences & platform cohorts.
3 best things about the job:
1. Exposure to future-forward solutions like ADH, Data Clean Rooms among others
2. Learn & work closely on the process of integrating CDP & CRM
3. Opportunity to work on data modeling & upskilling on the MarTech stack
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers brand decisions and experiences through media, content, and technology.
We have one single attitude - Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it s not easy, but if it s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
The deep Knowledge we have of our clients business
The confidence to Challenge what s gone before
The Support to go further than we thought possible
Core responsibilities:
1st Party Data & Audience Modeling, Planning & Strategy
Campaign Performance & Analysis of 1st Party Audiences
Internal & External (Client) Stakeholder Management
Reporting & Analysis
2
The Candidate:
An ideal candidate should have 3-5 yrs. of experience in Digital Media Planning, especially on Biddable Campaigns on Meta (FB/IG) Business Manager & Google Ads (Google Ads / DV360)
Should be hands-on with campaign set-up, monitoring, optimization & reporting across platforms.
The candidate should have a worked on custom audiences across Meta (FB/IG) Business Manager & Google Ads platforms (Google Ads / DV360) with a strong understanding of Google Analytics.
The candidate should be comfortable with preparing & presenting campaign results presentations to senior stakeholders.
We are a part of GroupM, WPP s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
We are an equal opportunities employer.
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
About India: 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.