E2401068
Job Description
ROLE TITLE:VP, Home & Auto and Digital Platform Analytics (L13)
Company Overview
With roots in consumer finance that trace back to 1932, Synchrony is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers in USA, including main street mainstays, local merchants, manufacturers, buying groups, industry associations, and healthcare providers
Synchrony International Services Pvt. Ltd. is recognized as #5 among India's Best Companies to Work. Each year, Great Place to Work identifies India's 100 Best Companies to Work For (with employee strength more than 500) through an objective and rigorous workplace culture assessment process.
Organizational Overview
Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth
Role Summary/Purpose
VP, Home & Auto and Digital Platform Analytics role is a part of India Analytics Hub (IAH) and reports to IAH Leader with a dotted line reporting to H&A and Digital Platform Analytics Leaders in US. The role involves leading an analytics team and developing analytic capabilities and solutions in partnership with US Analytics teams across marketing planning, measurement and optimization, customer analytics, targeting & segmentation, forecasting, etc. areas to improve business strategies and decisions across customer and merchant journey.
Key Responsibilities
- Provide leadership and hands-on analytic support to all portfolios in the platform
- Co-own development of analytic agenda and roadmap with US counterpart and deliver on platform goals
- Spearhead analytics delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer/merchant experience initiatives
- Lead platform analytics team to design, develop, implement and monitor analytic solutions catering to business priorities and propose new analytic solutions to optimize business value and customer/merchant experience
- Lead strategic/complex analytics projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations
- Create test and learn culture through ongoing assessment of marketing programs/campaigns
- Together with US platform analytics teams, foster strong partnership and engagement with both the internal Synchrony business and client teams
- Effectively engage to partner with internal business teams at all levels, including senior leadership team
- Partner with portfolio teams to build business cases and plans to drive marketing and customer strategy, incl. targeting, testing designing, opportunities and cost/benefit analysis to review with client and business teams
- Participate in and present at business and client leadership meetings representing team and analytics org
- Influence business strategies and decisions leveraging analytic insights
Manage, coach and develop a team of analytics professionals dedicated to these platforms- Prioritize workflow across teams to ensure highest-quality execution and delivery across all areas of analytics
- Lead and inspire a team of professionals, providing mentorship, guidance, engagement, career pathing and development opportunities
- Formulate strategy and action plan to recruit, retain and develop analytic talent
- Coach and develop analytic professional through training and hands-on experiences
Partner with Analytics CoE teams to drive best practices and centralized analytic capabilities across clients- Develop & apply advanced analytics to optimize business outcomes
- Partner with Digital and Journey Analytics teams to develop and implement analytic solutions to improve customer experience across different channels
- Provide input to CoE teams representing client and business
- Proactively manage all analytic projects with weekly update on timeline, status, and resource allocation; Ensure delivery of all BAU and strategic projects based on business demand and requirements
- Drive internal initiatives, perform other duties and/or special projects, as assigned
Required Skills & Knowledge
- Min. 12 years of experience in building analytics to drive strategy with positive outcomes and measuring impact
- Min. 8 years of experience in managing people, developing talent, providing & receiving constructive feedback
- Min. 6 years of hands-on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets
- Good working knowledge of statistical tests, distributions, regression, maximum likelihood estimators, etc.
- Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills.
- Ability to build and lead large teams, articulate a clear vision and deliver measurable results
- Ability to work in matrix organization, make and enable data driven decisions
- Demonstrated ability to manage complexity/ambiguity and multiple initiatives
Desired Skills & Knowledge
- Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent
- Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus; Experience with Tableau a plus
- Ability to influence business strategies and decisions based on analytic insight
- Ability to foster partnership and/or influence senior corporate decision makers
- Experience with modeling/forecasting, and strong understanding of targeting and segmentation
- Experience with data visualization tools such as Tableau
- Ability to ideate, design and lead development of analytic capabilities and solutions
- Good understanding of credit card industry financial P&L drivers and key sensitivities
- Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies
- Strong project management, multi-tasking, relationship management and influencing skills and the ability to work independently when required
- Functional knowledge of marketing, sales, and finance. Digital marketing analytics experience would be a plus
Eligibility Criteria
Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 12+ years of relevant analytics experience. Minimum 14+ years of relevant work experience in lieu of specified degree.
Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.
The position is remote, where you have the option to work from home.
For Internal Applicants
- Understand the criteria or mandatory skills required for the role, before applying
- Inform your manager or HRM before applying for the role on Workday
- Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (First Formal/Final Formal, PIP)
- L11- L13 Employees who have completed 18 months in the org. and 12 months in current role and level are only eligible
- L11 + Employees are eligible to apply.
- Strong internal candidate identified; eligible candidate can still apply*
Grade/Level: 13
Job Family Group
Data Analytics
