Sr. Marketing Manager-Courses

Inc42 is looking for a highly-motivated Sr Marketing Manager who will play a crucial role in driving the success of our online programs, optimizing lead generation, and fostering collaboration among internal teams and agency partners.

Strategic Growth Campaign Management:

• Develop and execute data-driven campaigns to meet marketing objectives for all Inc42 courses.

• Collaborate with performance marketing team to deploy, optimise and scale performance marketing ads for multiple Inc42 courses across Meta, Google LinkedIn platforms

• Leverage Inc42 s website inventories to execute banner, popups, and other campaigns for courses

• Collaborate with content and design teams to plan, source and improve performance for all marketing campaigns and paid ads

• Present weekly or monthly reports to stakeholders for campaigns across different programs

• Capture feedback from sales and program management teams to improve performance of every marketing campaign

CRM CLM Activities:

• Built, Setup Own the complete CRM-related activities. For Eg Hubspot

• Manage complete lifecycle of a contact from transactional to nurturing to upsell for one single program and cross-selling across multiple programs

• Setup and manage integrations between CRM, websites and other Inc42 tools to reduce redundancies in the infrastructure and creating seamless communications for all users

Process Improvements:

• Identify, design, and document scalable processes that enhance the efficiency of the marketing team and ensure alignment within the department.

• Work closely with the program management team, tech team, inside sales and other internal stakeholders to align on messaging, timing, and execution of multi-channel campaigns.

Reporting, Analytics Operations:

• Design and provide insightful reports and dashboards to evaluate performance for all marketing campaigns

• Create interactive dashboards for stakeholders to review marketing pathways and content performance.

• Establish and oversee key processes for CRM, performance marketing, customer success, telesales, and feedback mechanisms, ensuring seamless communication with all relevant stakeholders.

• Monitor and evaluate marketing performance, developing insights and recommendations to optimise MQLs, SQLs, pipeline, content, channels, and campaigns.

Experience:

• Minimum of 3+ years in growth marketing operations, in an edtech or educational startup

• Demonstrated experience in driving growth and scaling engagement in a B2C setting.

• Strong background in Growth Marketing, Funnel Optimisation, Marketing Automation, CRM, and Analytics.

• Proven ability to manage a team, with experience overseeing a team of 3+ members.

• Experience in Retention, Running Multivariate Experiments, and User Research is a plus.

Technical Analytical Proficiency:

• Strong analytical skills with proficiency in tools such as Google Analytics, Hubspot, and other platforms.

• Experience in managing and optimising marketing tech stacks.

• Familiarity with marketing automation software.

• Experience with A/B testing, campaign analysis, and optimization.

Communication Collaboration:

• Fluent in communications with strong written and verbal skills.

• A collaborative spirit, with a history of working effectively in cross-functional teams.

Operational Excellence:

• Strong operational and analytical background.

• Tech-savvy with a first-principles thinking approach.

• Ability to manage multiple projects in a fast-paced environment