Social Media Marketing Specialist

Job Role: Social Media Marketing Manager/Lead/Ass. Lead

Industry Experience: Ecommerce/Retail/D2C

Required Experience : 3 - 6 Years as Social Media Marketing Professional/Account Manager/eCommerce Client servicing.

Required Industry Experience: e-Commerce/Retail/Apparel & lifestyle

Objectives of this Role :-

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Responsibilities :-

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all online branding and public-facing communications.

Conceptualize and execute on multi-channel campaigns (social media platforms/website etc.) across the client lifecycle, ensuring the alignment of communications and messaging across all channels

Gather customer and market insights to inform outreach strategies, increase customer conversions, and enhance/amplification of brand positioning in the market

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with client about marketing programs, strategies, and budgets

Skills and Qualifications :-

Bachelor's/master's degree in marketing, business, or related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns (preferably with an agency)

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Should have good team management skills