- Retention Strategy: Design, implement, and optimize the retention marketing strategy to enhance player engagement and increase the LTV of existing users.
- Data-Driven Campaigns: Utilize player data to segment users and create highly targeted retention campaigns that resonate with each player persona.
- Promotional Offers: Work closely with product and gaming teams to devise retention-focused promotional offers and bonuses, ensuring they align with player interests.
- Player Segmentation: Identify high-value, at-risk, and dormant players to design customized reactivation and retention programs for each segment.
- A/B Testing: Continuously test various retention strategies and creative elements to optimize performance and identify key drivers of retention success.
- Budget Management: Own the retention marketing budget, ensuring that all expenditures align with the company s financial goals and priorities.
- Spend Allocation: Allocate resources efficiently across various retention channels and campaigns, ensuring an optimal mix for maximum ROI.
- ROI Tracking: Track the return on investment (ROI) of all retention marketing activities, analyzing the performance of campaigns and optimizing budget allocation based on performance.
- Performance Analysis: Use data and financial metrics to regularly review retention spends and provide insights for further optimization of marketing budgets.
- Churn Prediction Models: Leverage predictive analytics and machine learning models to identify churn risks early and design proactive retention campaigns
