You will be tasked with transforming our CRM campaigns by applying personalisation, targeted segmentation, and dynamic content. You will be naturally analytical, ensuring a high level of testing and commercial reporting across all campaigns.
This role will require attention to detail, fast paced learning and team collaboration. We have just launched Tradu and have big ambitions, if this excites you, read on!
Key Responsibilities
- Plan, create, and execute CRM campaigns in conjunction with the marketing calendar, content team planner and product launches.
- Build out customer journey lifecycles working with core teams to scope, develop and continuously optimise.
- Use multi-channel campaigns where possible to drive key KPI s such as Open & Click rates, % funded, % traded and retention rates.
- Produce high quality and timely campaigns that are personalised, innovative and relevant using segmentation
- Be a key player within the customer engagement team, understanding how your campaign work impacts the overall customer journey, working with wider teams to set goals, experiment and optimise.
- Support the team with QA ing campaigns, ensuring exceptional attention to detail and proactively advising on process improvements
- Build weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways.
- Work closely with the rest of the CRM team to continually develop and optimise our campaigns, applying a test and learn methodology.
- Work very closely with the Insights team to deep dive into behaviour versus value; helping to define retention tests ongoing.
- Manage workload and relationships with core stakeholders (i.e. Content, Legal & Compliance, Product and Design).
- Ensure that any issues with our CRM platform or comms are escalated efficiently.
- To work on any other reasonable task required by your manager.
Skills, Knowledge and Experience
- Knowledge of trading or betting (desirable)
- Understands all core CRM & Retention Marketing KPI s
- Experience within a start-up environment (desirable)
- Passionate about experimentation & dynamic content
- Highly customer-focused with a good understanding of marketing principles
- Experience using different marketing channels (i.e. email, push notifications, rich inbox etc)
- Proficient using Microsoft Office (particularly Excel)
- Ability to build strong working relationships
- Excellent with time management and ability to multitask
- Self-starter that can take the initiative & be proactive
- Data focused and ROI driven
- Confident in communicating and presenting with core stakeholders across the business
- Excellent written and spoken English
