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Piramal Enterprises

Senior Chief Manager-Consumer Insights

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  • 5 days ago
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Job Description

Job Description :

Business: Consumer products division
Department: Marketing
Location: Kurla, Mumbai
Travel: Moderate

Job Overview
The incumbent will be responsible to provide leadership to his / her team which entails providing vision & direction, set & drive team's agenda, build consumer insights to drive marketing strategy. Develop & execute strategies that improve customer experience and drive growth.
Focused approach towards Consumer relation management (CRM) and consumer insights strategies.

Key Stakeholders: Internal
Sales, Marketing, Operations, Supply Chain, Finance , Business IT , Analytics, Legal
Key Stakeholders: ExternalAgencies, industry forums, Consumers, CRM agency
Reporting Structure
Will report to Head of Marketing
Team size 2

Experience

12 plus years of experience across Insight & research function at an agency & client side.
At least 3 to 5 years exp at client side in a mid to large OTC / FMCG non food) experience in personal care segment
Team handling (1 st pref Insight Lead or manager insights in a mid to large employer)
MUST have worked across the spectrum of research methodologies and insighting (product , price , communication, concept, Nielsen RMS, IQVIA, Household panel)
Worked on insight to action projects leading to a business outcome exhibits high level of maturity and ability to manage senior stakeholders
Knowledge of CRM & Analytics (good to have)

Competencies
Ability to interpret, draw insights and develop actionable recommendations
Strong customer focus and proactiveness Recommend improvements in work processes
Displays maturity and creative problem solving skills in handling crisis

More Info

Industry:Pharmaceutical

Function:Marketing

Job Type:Permanent Job

Skills Required

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Date Posted: 21/11/2024

Job ID: 101014071

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About Company

Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.

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