The ideal candidate will be comfortable outlining and planning all aspects of work related to a given project such as budget, timelines and teams. They will have strong communication skills that enable them to effectively communicate with all relevant teams. This individual should be able to foresee any problems related to the completion of a project and act in a timely manner to mitigate any issues.
Formulating Exclusive programs for generating footfall:
Loyalty program
- Develop and implement a comprehensive loyalty program strategy aligned with the company's business objectives including points systems, rewards, and personalized incentives
- Design and implement innovative and engaging loyalty program initiatives, including points-based systems, tiered rewards structures, special promotions, and personalized offers
- Collaborate with the marketing team to create compelling messaging and promotional materials to drive enrolment and participation in the loyalty program
- Analyze customer data and insights to identify opportunities for program optimization, personalization, and segmentation
- Establish key performance indicators (KPIs) and metrics to track the effectiveness of the loyalty program, including customer acquisition, retention, engagement, and lifetime value
- Monitor program performance on an ongoing basis, identify trends and patterns, and make data-driven recommendations for continuous improvement
- Conduct market research and competitor analysis to identify industry best practices and innovative loyalty program trends
- Work closely with cross functional teams (marketing, sales, IT, service & Ops & mi.com) to ensure seamless integration of loyalty programs with overall business operations
CRM based campaigns
- Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer journey in terms of engagement, retention, and lifetime value
- Work closely with CRM vendors, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives
- Collaborate with IT and data analytics teams to leverage technology for program management, tracking, and reporting
- Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance
- Implement targeted communication campaigns through the dedicated platform to keep customers informed about program updates, rewards, and exclusive offers
- Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative
Differentiated offers
- Create Bundle Offers, AIOT led offers/coupons, gift cards in coordination with GTM team
- Exchange offer - create offers in coordination with internal & external stakeholders
- Own and deliver projects to ensure a high number of daily footfall & daily transactions
Ideal Candidate :
7+ Years of Experience
Go Getter Attitude to get things done
MBA Mandatory
