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Nitro Commerce

Product Marketing Manager (B2B)

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  • a month ago
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Job Description

About Us:

India's e-commerce market is booming, and Nitro Commerce provides SaaS tools to elevate sales of D2C brands. With experience in creating innovative MarTech solutions, we empower leading commerce brands to overcome evolving challenges. Our approach helps brands enhance conversions and marketing strategies, making Nitro Commerce a crucial partner in the Indian e-commerce landscape.

Responsibilities

Market Research and Analysis: Conduct in-depth market research to identify target markets, competitive landscape, and customer needs. Analyze market trends and customer feedback to inform product positioning and messaging.

Product Positioning and Messaging: Develop a compelling product positioning statement and messaging that differentiates our product from competitors. Create compelling product narratives and value propositions that resonate with target customers.

Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and product updates. Collaborate with cross-functional teams to ensure smooth product launches and effective market penetration.

Content Creation: Create high-quality marketing content, including product collateral, case studies, whitepapers, blog posts, and presentations. Ensure content aligns with the product positioning and messaging.

Demand Generation: Develop and execute demand generation campaigns to drive awareness and generate leads. Collaborate with the marketing team to create effective marketing programs and campaigns.

Customer Education: Develop and deliver customer education programs, including webinars, workshops, and training materials. Ensure customers understand the value and benefits of our product.

Qualifications

  • Bachelor's degree or equivalent experience in related area
  • 3+ years of product marketing experience
  • Strong understanding of SaaS products/ MarTech and the technology industry
  • B2B Marketing (Product) in SaaS or MarTech is must
  • Experience with marketing automation tools and CRM systems
  • Strong verbal, written, and presentation skills

More Info

Industry:Other

Job Type:Permanent Job

Date Posted: 07/10/2024

Job ID: 95291669

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Last Updated: 23-11-2024 05:51:43 PM
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