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Job Title: Product and Growth Marketer, PhonePe Insurance.
Description:
We're seeking a very dynamic product & growth marketer with rigorous execution skills who is both analytical & creative thinker. In this role, you will lead the growth of multiple Insurance categories and have 100% ownership of marketing & growth. This role requires you to have all-round skills in utilizing marketing channels Email, PNs, WhatsApp, CRM, SMS, Banners, running performance marketing campaigns SEM, SEO, Display Ads, building product landing/onboarding pages, building new growth product features to acquire, engage & retain users. You will also be responsible for developing a GTM strategy for different insurance products launched monthly on the PhonePe insurance platform. You will have a base of 500+ million users base of PhonePe to run growth experiments on. You will lead a team of marketing ops professionals, learn on the go, and coach the newly joined college fresher to become a Growth Marketer in the future. We are looking for someone who keeps users first and can fight their cause with other teams, can showcase out-of-the-box thinking every week, and has a hardcore analytical bend and ruthless execution pedigree which makes you very dependable to launch & market products every month with high quality and promised TAT.
What will you get:
1. Opportunity, Freedom, and Complete ownership to own growth of categories.
2. A pure growth marketer role with a large base of PhonePe User base to experiment on.
3. A decent marketing budget & human resources/skills if you can prove the ROI.
4. Opportunity to contribute to India's largest fintech opportunity at PhonePe.
5. Competitive Salary with ESOP options.
6. Exponential growth opportunity in career assisted by great manager and leadership.
Must Haves:
1. Minimum 4 years of experience in growth, marketing, or growth product roles.
2. World Class communication skills.
3. High Ownership, Action bias, and High energy.
4. Ability to own problem statements end-to-end.
5. You have been appreciated for cross-functional collaboration in your previous job.
Date Posted: 25/11/2024
Job ID: 101448719
PhonePe is an Indian digital payments and financial technology company headquartered in Bengaluru, Karnataka, India. PhonePe was founded in December 2015, by Sameer Nigam, Rahul Chari and Burzin Engineer. The PhonePe app, based on the Unified Payments Interface (UPI), went live in August 2016. It is owned by Flipkart, a subsidiary of Walmart.The PhonePe app is available in 11 Indian languages. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, make utility payments, pay at shops, invest in tax saving funds, liquid funds, buy insurance, mutual funds, gold and silver.