As a Performance Marketing Specialist at LeapX, you will:
- Work closely with product and engineering teams to enhance system efficiency and efficacy.
- Devise and implement robust campaign evaluation frameworks, including A/B testing protocols.
- Monitor and analyse campaign performance, make data-driven optimisations to enhance ROAS and ROI.
- Ensure all campaigns align with predicted performance benchmarks and best practices on Meta and Google platforms.
- Build and maintain strong customer acquisition pipelines across paid channels working with Internal Sales & marketing team
- Keep internal stakeholders informed about emerging trends, product updates, and best practices.
Skills Required -:
- Expertise in Google Ads and Meta, with certifications preferred.
- At least 3-6 years of performance marketing experience in sectors such as BFSI, D2C, Education, and Automobile.
- Strong data analytics and reasoning skills.
- Proficiency in web analytics tools like GA4, Mixpanel, Heap, Adobe Suite, and Microsoft Clarity.
- In-depth knowledge of the digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC/Paid Search.
- Good understanding of CRM, drip marketing, and sales automation workflows.
- Demonstrated ability to scale campaigns and optimize performance.
- Self-driven with a strong ability to push boundaries and innovate.
Qualification -:
- 3-5 years of experience in performance marketing.
- Experience working with at least 4-5 high performance-oriented brands
- Bachelor's or Master's degree (preferably from an engineering background)
- Based in Gurgaon.
About LeapX AI
LeapX is an AI & Data Science company revolutionizing digital marketing for SMBs by automating the entire process of digital planning, creative automation, deployment across multiple platforms, optimization, and measurement. Our mission is to empower SMBs with enterprise-level expertise and tools to drive business growth
