Job Overview:
We are looking for a Senior Performance Marketer with 3+ years of experience to join our marketing team. The ideal candidate is passionate about data-driven marketing and excels in driving user acquisition, engagement, and retention. You'll strategize, execute, and optimize campaigns to achieve business goals.
Key Responsibilities:
- Manage performance marketing campaigns across platforms like Meta Ads and Google Ads.
- Conduct market research to identify trends and opportunities.
- Use analytics tools (e.g., Google Tag Manager, Google Analytics) to monitor and optimize campaign performance.
- Run A/B tests to improve strategies and creatives.
- Manage and allocate paid marketing budgets for maximum ROI.
- Collaborate with content and design teams on creative assets.
- Report campaign insights and provide actionable recommendations.
- Stay updated on the latest marketing trends and technologies.
Qualifications:
- 3+ years of experience in performance marketing, preferably in a marketing or advertising agency.
- Proven expertise in Meta Ads and Google Ads campaign management.
- Strong analytical skills and proficiency in Google Analytics, Excel.
- Experience with A/B testing and optimization.
- Excellent communication skills.
- Experience with marketing automation tools and CRM is a plus.
