Marketing Mix modeling

Senior Consultant [4 to 6 Years]

Analytic Edge is an advanced analytics company based out of Bangalore (India), Singapore, Switzerland and the US. Analytic Edge specializes in developing products to solve analytics business problems and provide consulting services to clients in the marketing and customer analytics areas. Our Analytics Consulting Services group has an open, full-time position in the Bangalore region for an analyst.

The Senior Consultant will develop marketing mix and other statistical models, and support consulting projects for clients on their use and interpretation to quantify what drives sales, and use the results to increase market share, revenue, and profit. We have a fun yet demanding environment in which the right candidates will learn and grow in all aspects of a consulting business. Analytic Edge believes in the value of people and we would like to attract and retain talent who would enjoy a non-hierarchical and challenging environment.

DESIRED QUALIFICATIONS:

Postgraduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or related field [M.Sc or MBA]

Relevant experience of around 4 years.

Strong verbal and written communication skills.

Strong project management and problem-solving skills, with a can-do attitude.

Strong statistical and quantitative analysis skills.

Well-organized and detail-oriented.

Knowledge of Microsoft Office, particularly Excel and PowerPoint.

Experience with statistical analysis software with R, Python, SAS, etc. is a must.

Should be proficient in Marketing Mixes (this role will work across industries) preferably have experience in areas other than Marketing Mix

Ability to automate VBA/ R/ Python.

RESPONSIBILITIES:

Will manage day-to-day data received from the client

Process data Analyze projects using econometric techniques.

Compile results and prepare power point presentations. R&D needs (if any)