The Marketing Manager will engage cross-functionally with the relevant teams to craft, plan, and execute a marketing strategy that drives real measurable success. You will manage all marketing activities for the assigned APAC region and execute online/offline activities to increase brand awareness, drive business, generate leads, conversion rates and support new account penetration.
Key Responsibilities
- Collaborate with Sales, Pre Sales, Channels & Alliances and Product Management to envision and create high-quality events and expand our digital footprint for visibility, branding and meet & exceed qualified lead generation & opportunity creation targets on weekly, monthly & quarterly basis
- Support demand generation and sales goals through campaigns, regional field and industry events for pipeline build targets
- Build strong relationships with key internal stakeholders and partners and act as a trusted voice of Marketing in the assigned region
- Communicate and maintain timelines, priorities, and budgets to evaluate and optimize ROI of marketing & partner programs and campaigns
- Research, plan and maintain the Subex Secure online and internal calendar of events including industry conferences, seminars and regional field events
- Plan, develop, conceptualize and coordinate online / offline marketing campaigns and partner activities, as well as support to organize virtual and physical events (update event website, operations, registration, content and speakers, sponsorships, special programs, promotions, and follow-up) and manage the execution of events on-site
- Work with Sales to set goals and define metrics for each event including targeted qualified leads flow
- Responsible for effective content management collaterals, emails (marketing and sales), blogs, hosted events landing pages, social media posts and content for our web presence, etc. and support email marketing metrics and analysis
- Work with Sales to define and implement digital footprint for field, including nurture and funnel progression
- Evaluate and present the effectiveness of digital marketing initiatives (tracking & analyzing growth marketing results)
- Research and assess best practices and comparative reviews of competitor, industry, markets and leading events and programs
- Execute, analyze and optimize account-based Marketing campaigns
- Willingness to travel and ensure the success of the above
Experience & Skills
- Excellent communication (verbal, written and presentation) skills
- 7-9 years of experience with at least 4-5 years of proven Regional MarCom (Field Marketing) experience in the IT/Cyber Security industry
- Bachelor s Degree in Marketing, Communications, or similar field.
- Marketing allrounder with strong background and experience in demand generation, online, social, events, PR, partner, etc.
- Experience supporting enterprise sales and partner teams through a variety of targeted events
- Understanding and experience working with digital marketing tools
- Demonstrate creative spark as expressed in ideas for messaging, creative design, etc.
- Strong project management, time management, and execution skills
- Deep experience of managing CRM and marketing automation tools, effectively
- Ability to adapt to changes in project conditions and act with urgency to resolve critical issues
- Passionate about the marketing industry, customer & partner relationship building and delivering exceptional experiences
- Ability to follow budget guidelines and manage spending
- High levels of self-motivation, adaptability, ease of handling multiple responsibilities and able to work on own with minimal supervision
