Position: Marketing Manager (CPASS)
Experience: 10+ Years.
Location: Nagpur.
About Role:
We are seeking a highly skilled and experienced Marketing Manager to join our team with proven experience in marketing, branding, and communication strategies. They will be responsible for developing and executing comprehensive marketing plans to drive brand awareness, lead generation, and customer engagement.
Job Responsibilities
- Design and implement strategic marketing plans to promote our CPaaS products and services effectively.
- Oversee the development and maintenance of our brand identity, ensuring consistency across all marketing channels and communications.
- Monitor brand performance and implement strategies to enhance brand reputation and visibility.
- Lead the creation of compelling marketing content, including website copy, blog posts, whitepapers, used cases, and social media posts
- Plan and execute digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and display advertising.
- Peer Analysis: Analyze competitors marketing strategies, products, rates & features to identify areas for improvement & technical development
- Analyze campaign performance metrics and optimize strategies for maximum ROI.
- Conduct market research to identify industry trends, customer needs, and competitive landscape.
- Develop lead generation programs to drive inbound leads and nurture prospects through the sales funnel.
- Collaborate with sales teams to develop effective sales enablement materials and strategies.
- Coordinate and participate in industry events, conferences, and trade shows to enhance brand visibility and generate leads. Manage event logistics, including booth setup, staffing, and post-event follow-up.
- Track and report on marketing expenditures and ROI to senior management.
- Be the owner of our GTM strategy, and build offering, bundling, solution, promotion and/or pricing strategy to accelerate product growth in specific channels and market segments.
Qualification and Experience
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 10+ years of experience in marketing roles, with a focus on branding, communication, and digital marketing.
Knowledge and Skills
- Proficiency in marketing automation tools, SEO Tools, CRM systems, and analytics platforms.
- Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions.
- Experience in the CPaaS industry or related telecommunications sector is a plus.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong leadership and team management skills, with the ability to collaborate effectively across dept.
How to apply:
Interested candidates can share their resume on:
Email: [Confidential Information]
Whatsapp: +91 8446786349
