About Our Business
LexisNexis Risk Solutions harnesses the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses across multiple industries and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit LexisNexis Risk Solutions and RELX.
About The Role
The Marketing Specialist will design, develop, and implement marketing programs and Go-to Market (GTM) strategies. They will use various marketing channels and media to launch the in-market GTM, collaborating with market planning, portfolio marketing, sales and regional teams. This role requires an experienced practitioner with in-depth knowledge and problem-solving skills. The candidate will drive the Specialists & Services Proposition for the APAC regional marketing team, while maintain marketing plans, understanding buyer needs, and aiding in implementing demand creation programs. The role entails ownership in building a marketing mix across multiple channels events, webinars, social media, email campaigns etc, to manage commercial growth and operations to ensure efficiency and agreed results are delivered.
Responsibilities
- Using marketing/CRM/social media platforms and tools to deliver campaigns. Learn to write and optimize copy for regional marketing campaigns
- Learning to brief various agencies on digital & design projects to support regional marketing team campaigns
- Providing assistance in terms of messaging for the Specialists & Services Proposition in events. Ensure our brand is represented professionally, arranging for branded banners, marketing materials, brochures, etc.
- Managing all invoicing, purchasing, contracts and budget tracking for the assigned portfolios.
- Managing APAC regional marketing database repository across the Specialists & Services Propositions. The key metric will be data acquisition based on key target personas and existing database cleansing for the assigned portfolios.
- Measuring and analyze commercial impact of marketing programs on sales and brand. Produce data driven insights, reports and campaign dashboards. Analyze market trends and competitor analysis to recommend changes to marketing and business development strategies based on analysis and feedback.
Requirements
- Handling portfolio, regional marketing and operational elements.
- Experience of launching new offerings or products into the market, industry understanding of the fintech, payments or IT services domain will be advantageous.
- Have good communication & presentation skills. Bi-lingual language experience is not must but a value addition.
- Have exceptional marketing and communication skills. Adept at managing conflicting priorities and objectives. Able to calmly manage crisis, escalating issues as necessary to manager.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
Benefits
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Comprehensive Health Insurance: Covers you, your immediate family, and parents.
Enhanced Health Insurance Options: Competitive rates negotiated by the company.
Group Life Insurance: Ensuring financial security for your loved ones.
Group Accident Insurance: Extra protection for accidental death and permanent disablement.
Flexible Working Arrangement: Achieve a harmonious work-life balance.
Employee Assistance Program: Access support for personal and work-related challenges.
Medical Screening: Your well-being is a top priority.
Modern Family Benefits: Maternity, paternity, and adoption support.
Long-Service Awards: Recognizing dedication and commitment.
New Baby Gift: Celebrating the joy of parenthood.
Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.
Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.
Free Transport pick up and drop from the home -office - home (applies in Chennai)
