Marketing Manager

JOB DESCRIPTION:

Exp Level : 8+ years

Location : Hyderabad

Must Have Skills : Client Facing, Social Media Marketing , Linkdln Marketing,Vendor Management, Product Marketing etc.,

Position : Marketing Manager

Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics. They will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas.

They should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth. Conducting market research to find answers about consumer requirements, habits, and trends. Brainstorming and developing ideas for creative marketing campaigns. Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (Vendor Management, content development and optimization, advertising, events planning etc.).

Responsibilities

Conduct market research to find answers about consumer requirements, habits and trends

Brainstorm and develop ideas for creative marketing campaigns

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Liaise with external vendors to execute promotional events and campaigns

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Undertake individual tasks of a marketing plan as assigned

Requirements and skills

Proven experience as marketing specialist or similar role

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

Demonstrable experience in marketing data analytics and tools

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

Well-organized and detail oriented

Exceptional communication and writing skills

Commercial awareness partnered with a creative mind

BSc/BA in marketing, communications or equivalent.