Marketing Excellence Specialist

Join a team that is changing millions of lives.

Transforming smiles,changing lives.

At , we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Ourdiverseand collaborativeteams are constantly pushing the boundaries of what's possible.

Ready to join us

About this opportunity

The Marketing Excellence Specialist will play an essential role in the Marketing Excellence team to assist in campaign management, managing marketing assets, and coordinating with external agencies. This role involves developing or adapting marketing materials as needed and will collaborate closely with cross-functional regional and local teams and various internal stakeholders. The Specialist is also responsible for ensuring the seamless execution of marketing campaigns and the effective management of marketing operations tasks to support professional marketing plans. The ideal candidate will have strong organizational skills, high attention to detail, and the ability to efficiently manage different tasks concurrently.

In this role, you will

Campaign Management and Operation

• Support the planning and execution of integrated marketing campaigns across multiple touchpoints to support business objectives and generate leads across APAC markets.
• Provide marketing support for events recruitment and engagement, including liaising with internal and external stakeholders and agencies on event communications, and gathering content for social media amplification.
• Support the digital marketing campaign execution on various touchpoints, including SEO/SEM, social media marketing, email marketing, display advertising, and website.
• Support the development and updates of digital marketing assets, including emails, social media content, websites, and manage the marketing asset library.
• Assume the administrator lead of marketing automation tools, database management, campaign tracking, dashboard and workflow update.

Marketing Analytics and Performance Tracking

• Gather and report on the analytics of various digital touchpoints.
• Analyse and report the effectiveness of marketing effort to help optimize marketing plans.
• Monitor post and campaign performance, including lead engagement, and suggest content optimization.
• Review media/platform performance investment and make suggestions to optimize reach and lead generation.

Liaison and Coordination

• Support the liaisons between markets and/or regional cross-functional teams for integrated campaigns or other marketing initiatives, to ensure timely and accurate execution of marketing activities.

Marketing Assets Management

• Develop, organise and manage marketing assets, including creative templates and adaption, setting up and updating content in content management systems (CMS) or marketing automation tools.
• Oversee the execution of marketing assets to ensure consistency with brand guidelines and manage the content library.

Agency Liaison and Vendor Management

• Assist with vendor management, such as vendor sourcing, getting quotations, briefing of agency/vendor/partners, following up on project execution.
• Manage administrative tasks to support agency onboarding, training, and payment processing as required.

Administration and Budget Management

• Provide administrative support to the team such as PR/PO processes, brand and marketing assets filing.
• Plan, monitor and maintain marketing budgets.
• Liaise with Finance and vendors on invoices and payments.

In this role, you'll need

• A university degree with an affinity to marketing.
• 2-4 years of experience in sales and marketing, marketing operations, project management, or a related field.
• A strong team player with the ability to work in a fast-paced, dynamic environment
• Attention to detail and a proactive approach to problem-solving.
• Resourceful, with a positive can-do attitude.
• Operationally excellent and agile in learning new things.
• Ability to multi-task and simultaneously handle tight deadlines.
• Versatile and highly adaptable to changes.
• Excellent communication and interpersonal skills.
• Experience working with CMS, CRM platforms (e.g. Salesforce, HubSpot), and marketing automation tools (e.g. Marketo, Pardot).

Sound like a good fit

Great! Click the Apply link to let us know you are interested. Not the right fit Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.