Cowbell is signaling a new era in cyber insurance by harnessing technology and data to provide small and medium-sized enterprises (SMEs) with advanced warning of cyber risk exposures bundled with cyber insurance coverage adaptable to the threats of today and tomorrow. Championing adaptive insurance, Cowbell follows policyholders cyber risk exposures as they evolve through continuous risk assessment and continuous underwriting. In its unique AI-based approach to risk selection and pricing, Cowbell's underwriting platform, powered by Cowbell Factors, compresses the insurance process from submission to issue to less than 5 minutes.
Founded in 2019 and based in the San Francisco Bay Area, Cowbell has rapidly grown, now operating across the U.S., Canada, U.K., and India. This growth was recently bolstered by a successful Series C fundraising round of $60 million from Zurich Insurance. This investment not only underscores the confidence in Cowbell's mission but also accelerates our capacity to revolutionize cyber insurance on a global scale. With the backing of over 25 prominent reinsurance partners, Cowbell is poised to redefine how SMEs navigate the evolving landscape of cyber threats.
Position Summary:
We seek a dynamic and skilled
Marketing Analyst to join our team, focusing on security services, specifically Managed Detection and Response (MDR). This role will report to the Manager, Marketing Operations, and requires a strategic thinker with strong project management capabilities, deep knowledge of marketing analytics, and fluency in Salesforce.com. The ideal candidate will possess exceptional writing skills and a solid understanding of go-to-market (GTM) and sales strategies to drive impactful campaigns and initiatives.
Key Responsibilities:- Project Management:
- Lead and manage marketing initiatives for MDR and related security services, ensuring timely delivery and alignment with business goals.
- Coordinate cross-functional teams, including product management, sales, and external vendors, to execute marketing projects.
- Marketing Analytics:
- Analyze campaign performance metrics and provide actionable insights to optimize marketing effectiveness.
- Develop dashboards and reports using tools like Salesforce.com, Tableau, or similar platforms to track marketing KPIs.
- Identify trends and opportunities in the market to inform strategy and drive decision-making.
- Salesforce.com Expertise:
- Maintain and manage marketing data in Salesforce.com, ensuring accuracy and consistency.
- Utilize Salesforce.com to align marketing initiatives with sales efforts, including lead tracking and reporting.
- Content Development & Writing:
- Craft compelling marketing materials, including case studies, whitepapers, blogs, and campaign content that position the value of MDR and cybersecurity services, to an already engaged policyholder audience
- Support the development of messaging frameworks and value propositions that resonate with target audiences.
- GTM and Sales Strategy:
- Collaborate with sales and product teams to define and execute go-to-market strategies for MDR services.
- Develop and refine customer journey maps, ensuring seamless integration of marketing and sales efforts.
- Support demand generation campaigns to increase pipeline and drive revenue growth.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 35 years of experience in a marketing analyst or similar role, preferably in the cybersecurity or technology sector.
- Strong understanding of Managed Detection and Response (MDR) services and the security industry landscape.
- Proficiency in Salesforce.com and familiarity with other CRM and marketing automation tools.
- Expertise in marketing analytics, including the ability to extract and interpret data from platforms like Google Analytics, HubSpot, Tableau, and Pardot.
- Exceptional writing skills with the ability to craft clear, engaging, and impactful content.
- Demonstrated project management skills, including the ability to manage multiple priorities and meet deadlines.
- Strong knowledge of GTM and sales strategies, with a proven ability to align marketing initiatives with business objectives.
- Highly organized, detail-oriented, and proactive problem solver.
Preferred Skills:
- Experience in cybersecurity marketing or a related field.
- Knowledge of advanced data visualization tools such as Tableau or Power BI.
- Certification in Salesforce.com or marketing analytics tools is a plus.
What We Offer:
- Competitive compensation package.
- Opportunities for professional development and growth.
What Cowbell brings to the table:
- Employee equity plan for all and wealth enablement plan for select customer facing roles
- Comprehensive wellness program, meditation app subscriptions, lunch and learn, book club, happy hours and much more
- Professional development and the opportunity to learn the ins and outs of cyber insurance, cyber security as well as continuing to build your professional skills in a team environment
Equal Employment Opportunity:
We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.
Cowbell is a leading innovator in cyber insurance, dedicated to empowering businesses to always deliver their intended outcomes as the cyber threat landscape evolves. Guided by our core values of TRUETransparency, Resiliency, Urgency, and Empowermentwe are on a mission to be the gold standard for businesses to understand, manage, and transfer cyber risk.
At Cowbell, we foster a collaborative and dynamic work environment where every employee is empowered to contribute and grow. We pride ourselves on our commitment to transparency and resilience, ensuring that we not only meet but exceed industry standards.
We are proud to be an equal opportunity employer, promoting a diverse and inclusive workplace where all voices are heard and valued. Our employees enjoy competitive compensation, comprehensive benefits, and continuous opportunities for professional development.
For more information, please visit https://cowbell.insure/.
