The Market Research Analyst will be responsible for build qualitative list as per the guidelines/criteria given by the clients.
Essential Functions
- Creating focused, segmented lists that would get clients to a conversation
- Identify, collect and analyze miscellaneous data from open sources (website, etc) and 3rd party partners
- Develop various predicative models to aid in decision making and evaluation of initiatives
- Process mass data through calculation, comparison and integration, etc.
- Assist to construct executive-level presentations and present complex analytical findings in clear, concise and decision-impacting manner
- Research competitors to identify potential threats or areas of concern
- Research global market conditions to determine addressable market and adoption ramp for a family of products while also further supporting routine forecasting activities
- Identify opportunities for campaigns, services that will lead to an increase in sales.
- Identify credible sources of relevant marketing data including, but not limited to, product mix, trends, costing, pricing, competitive positioning, product demand, and sub-assembly overages shortages which can effect product demand and inventory buildup
- Research relevant new market areas trends
Qualifications
- Associates Degree or equivalent work experience
- 0.6-2 years in B2B Market research, Marketing list building is preferred
- Candidates should be excellent in communication skills. Good organization and planning skills. Good teamwork skills and Adaptability
- Strong analytic skills, reasoning skills and critical thinking skills
- Exceptional written, oral, and presentation communication abilities
- Proficient in database management best practices
- Expertise with Excel, PowerPoint, and SPSS/SAS
- Highly detail oriented with a critical degree of accuracy regarding data analysis
