The Manager-Marketing (Business Conversion) will play a pivotal role in driving revenue growth by converting leads into clients, providing exceptional client support and servicing, and leveraging CRM proficiency for data-driven decision-making. This role also involves preparing and presenting comprehensive marketing strategies. The ideal candidate will have a strong background in marketing, sales, and client relationship management within an integrated marketing agency.
Key Responsibilities
- Business Conversion:
Develop and implement effective strategies to convert leads generated from digital marketing
campaigns into business opportunities.
Manage the entire sales process, from lead generation to closing deals.
Collaborate with the marketing team to create targeted campaigns that drive high-quality leads.
Prepare and deliver persuasive sales presentations and proposals.
Track and analyze key performance metrics related to lead conversion and sales performance.
- Client Support and Servicing:
Provide 100% client support and ensure exceptional client servicing.
Build and maintain strong relationships with clients, understanding their needs and providing tailored
marketing solutions.
Conduct regular follow-ups to ensure client satisfaction and foster long-term relationships.
Act as the primary point of contact for clients, addressing their queries and concerns promptly and
effectively.
- CRM Proficiency:
Utilize CRM software to manage leads, track sales activities, and maintain client information.
Analyze CRM data to gain insights into client behaviour and preferences.
Generate reports on conversion rates, sales performance, and client engagement to inform strategy
and decision-making.
Ensure data accuracy and integrity within the CRM system
- Deck & Marketing Strategy Preparation & Presentation:
Prepare comprehensive marketing strategies and presentations for clients.
Collaborate with the Strategy & Creative teams to develop cohesive marketing plans.
Present marketing strategies to clients, showcasing the agency s capabilities and proposed solutions.
Collaborate with the Operations team to push the roll-out plans to achieve the common goal.
Stay updated on industry trends and best practices to ensure strategies are innovative and effective.
Required Qualification:
Bachelor s degree in Marketing, Business Administration, or a related field.
Minimum of 6 years of experience in a marketing or business development role, preferably within
an integrated marketing agency.
Proven track record of successfully converting leads into clients and achieving sales targets.
Strong understanding of marketing principles and client relationship management.
Proficiency in using CRM software and other sales management tools.
Excellent communication, negotiation, and presentation skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong organizational skills and attention to detail.
Ability to work under pressure and meet tight deadlines.
Strong leadership skills and the ability to work collaboratively in a team-oriented environment.
Desired Attributes:
Highly motivated and results-oriented.
Creative thinker with the ability to develop innovative conversion strategies.
Commitment to continuous learning and professional development.
