Email Marketing Specialist

About Policybazaar.com

Mission: Make India's billion-plus households financially safe and secure

Values: Fairness to all our stakeholders

Vision: A healthy and well-protected India

PolicyBazaar.com is India's largest insurance marketplace and a leading fintech player globally. It has backing from a host of investors including the likes of Soft Bank, InfoEdge (Naukri.com), Temasek, Tiger Global Management, True North, Premji Invest. The portal started in 2008 with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance, and such products which were barely bought earlier.

From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 100 million visitors yearly, and records 10 transactions on its platform every minute. The company collected Rs 3,500 cr of insurance premium in FY19, and is on track to double this figure in FY20. PolicyBazaar.com accounts for nearly 25% of India's life cover, and over 7% of India's retail health business. It accounts for roughly half of all internet based insurance purchase in the country..

Group Companies Paisabazaar.com, Docprime, QuickFixCars, Policybazaar.ae, Zphin

Visit policybazaar.com to know more about us.

Job Role: Role Retention specialist Email (4-6yrs of experience)

Responsibilities:

Develop, implement, and oversee CRM strategies for email channel to enhance customer engagement, retention, and loyalty.

Collaborate with cross-functional teams to align CRM initiatives with overall business goals.

Identify and analyse customer segments and create targeted marketing campaigns.

Technology Utilization:

Email Marketing Platforms: Proficiency in leading email marketing platforms/email service providersCRM Integration: Understanding of CRM systems to manage subscriber dataAutomation: Expertise in email automation workflows and lead nurturing campaignsA/B Testing: Proficiency in A/B testing to optimize email performanceHTML/CSS: Basic HTML and CSS knowledge for email designList Segmentation: Ability to segment email lists for targeted campaignsPersonalization: Experience in creating personalized email contentEmail Deliverability: Knowledge of email deliverability best practices and troubleshootingVisual Design: Understanding of email design principles and layoutProject Management: Ability to manage multiple email campaigns simultaneouslyCollaboration: Strong teamwork and communication skills to work with cross-functional teams

Analytics and Reporting:

Track and report on key CRM metrics, including conversion rates, retention rates, and customer lifetime value.

Provide regular performance reports and insights to management.

Continuously evaluate and improve CRM strategies based on data and feedback.

Compliance and Data Security:

Ensure compliance with data protection regulations (e.g., GDPR) and best practices.

Maintain the confidentiality and security of customer data.