Job Description
Base Location: Bangalore
Minimum Qualification: MBA
Preferred Experience: 4 to 7 Years of relevant experience
Preferred Industry:Retail, Textile & Apparel
Key Result Areas
Top-Line Growth (Revenue)
- Own brand website / app business & enhance customer experience on B2C segment - lead marketing activations across all social and digital platforms for the same.
- Create and execute brand building opportunities with partners manage brand stores on each partner portal.
CRM
- Drive CRM /visibility / coupon driven activations across B2C andB2B partners to maximize secondary sales.
Performance Marketing/SEO
- Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms - Myntra/Amazon/FK
Relationship Management with partners
- Increase partnerships with MP only partners (Ajio / Tata Cliq / Nykaa/Myntra/Amazon/FK) to achieve higher sales
Building of super-app and the new functionalities
- With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website.
Marketing - Driving traffic to the website.
- For smoother functioning the same person should handle all mediums of bringing traffic
Cataloguing/Content
- To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT - A/B/C Catalogue
