Position Summary
As a Sr. Digital Marketing Executive, you will be pivotal in creating digital marketing campaigns that resonate with our audience. This role demands a candidate who is not only current with digital marketing trends but also has a proven track record of delivering results.
Responsibilities
- Paid Marketing Platforms: Develop and manage campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc., with a focus on maximizing ROI.
- SEO: Conduct keyword research, optimize web content, and ensure compliance with search engine guidelines.
- Content Marketing: Develop and implement a content strategy that aligns with our marketing goals.
- Social Media Marketing: Manage social media strategies to enhance brand presence and engagement.
- CRM and Marketing Automation: Utilize CRM and marketing automation tools to streamline marketing processes and target efforts effectively.
- Analytics and Reporting: Leverage analytics tools to track campaign effectiveness and inform strategy with detailed reports.
Key Competencies
- Data Analytics
- Digital Marketing Skills
- SEM
- Social Media Marketing
- SEO
- Email Marketing
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of experience in digital marketing.
- Certifications in Digital Marketing are a plus.
Skills
- Strong understanding of paid marketing platforms, SEO, content marketing, and social media marketing.
- Proficiency in CRM and marketing automation tools.
- Excellent analytical, project management, and interpersonal skills.
