Digital Marketing Manager

Job Description:

The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. This role will require a deep understanding of current marketing tools and strategies, as well as the ability to lead integrated digital marketing campaigns from concept to execution.

• Key Responsibilities:

Develop and Execute Digital Marketing Strategies: Create comprehensive digital marketing strategies to achieve business objectives, increase brand awareness, and drive online engagement and conversion.

• Manage Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.

Content Creation: Oversee the creation of high-quality, engaging content for digital platforms, including website, blog, social media, and email marketing.

SEO and SEM: Manage and optimize SEO and SEM efforts to improve organic and paid search results, increasing website traffic and conversion rates.Social Media Management: Develop and manage social media strategies to grow followers, engage with audiences, and build brand loyalty.

• Analytics and Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing actionable insights and recommendations.

Budget Management: Allocate and manage the marketing budget effectively, ensuring maximum ROI on digital marketing investments.

Team Leadership: Lead and mentor a team of digital marketing specialists, providing guidance and support to achieve team and company goals.

• Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.4

• 4-7 years of experience in digital marketing, preferably in a managerial role.

Proven track record of successful digital marketing campaigns and strategies.

• Strong knowledge of digital marketing tools and platforms, including Google Ads, Facebook Ads, and SEO/SEM.

Excellent communication, analytical, and project management skills.

• Ability to work independently and collaboratively in a fast-paced environment.

Experience with marketing automation tools and CRM systems is a plus.

Job Type: Full-time

Benefits:

• Paid sick time

Schedule:

• Day shift

Work Location: In person