Digital Marketing Manager

Position Summary:

As the Manager Digital Marketing and Communications for South Asia, you will lead and innovate across multiple digital marketing verticals, with a focus on strategic market expansion, creative problem-solving, and enhancing digital.

This role demands a deep understanding of the digital landscape, exceptional leadership abilities, and a commitment to driving measurable outcomes in a dynamic, multicultural environment.

Expertise:

Qualifications

-Minimum 5 years of experience in a digital marketing and social media profile with a minimum of 2 years of managerial experience

-Master's degree in marketing or business is preferred.

Key Responsibilities:

-Lead the creation and execution of digital media and communication strategies to align with organizational goals, involving innovative idea generation, campaign execution, and leveraging the latest digital trends and technologies.

-Deliver on the annual goals of the digital marketing and communications vertical ensuring a year-on-year increase in performance

-Work closely with Vertical Heads to enhance visibility and align digital marketing strategies with vertical-specific goals and the creation of vertical-aligned content.

-Lead comprehensive communication and PR campaigns involving multiple communication channels, content creation, and stakeholder engagement to enhance brand visibility and market penetration.

-Efficiently manage resources, evaluate team performance, and develop strategies to address performance gaps and maximize productivity.

-Formulate and implement a lead generation and nurturing strategy, integrating digital channels like SEM and social media to maximize lead quality and conversion.

-Develop compelling content and manage CRM systems to nurture leads and track engagement through personalized email marketing and automation.

Mandatory Skills

-Proficiency in MS Office suite.

-Experience in executing paid social media campaigns.

-Hands-on experience in Digital Marketing and Social Media Campaign management.

-Hands-on experience in CRM platforms like lead square, salesforce etc.

-Thorough understanding of performance marketing

-Experience in content development for print and digital media.

-Attention to detail and problem-solving skills.

Preferred Skills

-Excellent communication and interpersonal skills.

-Ability to interact across diverse work cultures.

-Ability to work under pressure & meet deadlines.

-Self-motivated and innovative mindset.

-Familiarity with video and picture editing software.

-Capacity to manage multiple projects simultaneously.