Key Responsibilities:
- Develop and execute digital marketing campaigns across social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to generate leads and increase brand awareness.
- Create and curate engaging content for social media posts, ads, and campaigns to attract and engage target audiences.
- Plan and execute email marketing campaigns to nurture leads and drive conversions, including email newsletters, drip campaigns, and promotional emails.
- Implement WhatsApp marketing campaigns to engage leads and prospects through personalized messaging and communication.
- Conduct cold outreach efforts through email, LinkedIn, and other channels to identify and connect with potential leads.
- Build and maintain a database of leads and prospects, ensuring accurate and up-to-date information for effective targeting and outreach.
- Assist in managing and optimizing CRM (Customer Relationship Management) software to track leads, monitor interactions, and streamline the lead management process.
- Monitor and analyze campaign performance metrics across all channels, making data-driven decisions to optimize campaigns for maximum ROI.
- Collaborate with cross-functional teams, including sales and marketing, to align lead generation efforts with business objectives and sales goals.
Preference would be given to -
- People with good communication skills (Verbal and Written) in English
- - Previous experience in Digital Marketing (if any)
