We are seeking a Digital Marketing Intern who is passionate about performance marketing, SEO, and lead generation. You'll be responsible for driving inbound and outbound demand through paid campaigns, organic optimization, and email outreach — focusing on US and European markets for Worxwide's IT and digital consulting services.
Key Responsibilities
Search Engine Optimization (SEO)
- Conduct keyword research, content gap analysis, and competitor benchmarking.
- Optimize website pages, blogs, and landing pages for on-page and technical SEO.
- Build backlinks and monitor domain authority using tools like Ahrefs, SEMrush, or Moz.
- Track rankings, impressions, and conversions through Google Search Console & Analytics.
Performance Marketing (PPC & Paid Campaigns)
- Assist in creating and managing Google Ads, LinkedIn Ads, and Meta campaigns.
- Optimize ad copies, landing pages, and targeting for maximum CTR and lead conversions.
- Analyze campaign metrics (CPC, CPL, CTR, ROI) and prepare performance dashboards.
- Research new keyword opportunities and audience segments for B2B lead generation.
Email & Drip Marketing
- Design and execute email campaigns and nurture sequences targeting CXOs and decision-makers.
- Segment contact lists and personalize outreach for ABM initiatives using tools like HubSpot, Apollo, or Mailchimp.
- Track open rates, click-through rates, and conversions to measure engagement.
Analytics & Reporting
- Monitor overall marketing performance using Google Analytics, HubSpot, and CRM dashboards.
- Prepare weekly reports highlighting lead funnel health, campaign ROI, and key insights.
- Collaborate with design and content teams to align visuals and messaging with data trends.
