- Should have thorough in-depth knowledge of running Search Ads, Display, PLAs, Video/Youtube ads and Facebook Ads.
- Lead the efforts of digital marketing and CRM : customer acquisition and retention, Performance marketing of all digital channels.
- Manage and ensure performance effectively towards goals.
- Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and OKRs).
- Constantly unearthing new opportunities for growth leveraging the power of digital/social.
- Manage, scale and report performance of Adwords & Facebook Advertising Platform.
