Digital Marketing Executive (CRM)

About Nua (www.nuawoman.com)

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India. Starting with our innovative, chemical-free and India's only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 10 lakh women, we are already India's largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman's needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $12 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office.

If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

About the Role:

Digital Marketing Executive (CRM) is a crucial aspect at Nua, not only for building brand loyalty and customer engagement but also for driving repeat traffic to our website, thereby increasing conversions. The Digital Marketing Executive (CRM) will specifically plan and execute campaigns that directly impact customer retention and orders on the website.

We are looking for someone who is passionate about customer engagement and understands the dynamics of CRM. If you are someone who views customers as not just buyers but also brand advocates, we have an exciting opportunity in store for you.

Key Responsibilities:

Work closely with the Retention and Acquisition Team. This role will manage CRM efforts for D2C channel

Cohort management - segment customer lists based on behaviors and personalize communication accordingly, using tools and customer level data

Improve LTV and revenue by upselling and cross-selling in a goal-oriented manner

Test email and sms campaigns, analyze key metrics, and identify opportunities to improve campaign performance

Work closely with other teams to assist on cohort creation and insights for campaigns

Create dashboards, data visualizations, and campaign and website performance reports

Keep marketing team up-to-date on current campaigns and share learnings of a/b tests to identify what parts of our CRM strategy is working

Build strategies around Email, SMS, Whatsapp and other CRM channels

Conduct competitor analysis and study market trends to develop CRM marketing strategies

Must Have Qualification:

1+ year of relevant experience

Strong analytical mindset, and data reporting skills

Self-starter with ability to handle multiple projects, and attention to detail

Strong working knowledge of Microsoft Excel

Familiarity with WebEngage and Interakt

Preferred Qualification:

1+ year of relevant experience working with an ecommerce company in a similar role

Familiarity with SQL (not required, but good to have)

What's in it for you

An opportunity to work in one of India's most innovative digital, direct-to-consumer brands

Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage

Steep learning curve with exposure to other business functions, including marketing, technology, product development

A performance-based environment with no limits to career growth and personal development