Digital Marketing Account Manager Eligibility Criteria/Requirements:
- At least a bachelor's degree in marketing, communication, or a related field, an MBA candidate is appreciable.
- A certification in digital marketing management is preferred.
- At least 2 years of experience as a digital account manager, or a similar role, digital marketing strategist, growth specialist, digital marketing specialist, or digital marketing analyst.
- Excellent knowledge of digital best practices, marketing strategies, and social media management.
- Familiarity with social media and digital platforms, such as Twitter, Facebook, Instagram, and email marketing.
- Proficiency in digital marketing tools, and CRM/CDP such as Hootsuite, Hubspot, Microsoft Clarity, Kalviyo and Google Analytics.
- Good communication and interpersonal skills.
- Ability to thrive under pressure and work independently in a fast-paced environment.
- Solid organizational and time management skills.
Digital Marketing Account Manager Responsibilities:
- Determining client needs by conducting in-person or electronic meetings to outline their digital goals.
- Developing and implementing a comprehensive digital marketing strategy for assigned clients.
- Overseeing the client's online presence and identifying areas of improvement.
- Presenting effective social media strategies and training to clients when needed.
- Analyzing the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
- Creating and maintaining positive, long-term relationships with clients to build trust.
- Writing reports on digital advertising campaign performance on a monthly or weekly basis.
- Acting as a point of contact for clients to address any digital management queries or concerns.
- Keeping abreast with the digital industry.
