Digital Marketer

Position Overview:

We are looking for a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have a blend of creativity and technical know-how, capable of driving digital campaigns, running targeted ads, analyzing data, and building our brand's online presence. You should have a deep understanding of the latest digital marketing trends and be able to connect with audiences through effective storytelling and targeted strategies.

Key Responsibilities:

- Develop, implement, and optimize digital marketing campaigns across various channels (social media, SEO/SEM, email, PPC, etc.)

- Plan, create, and manage paid ad campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms

- Conduct market research and competitor analysis to identify opportunities for growth

- Track, analyze, and report on campaign performance using tools like Google Analytics, ensuring KPI targets are met

- Monitor ad budgets, bid strategies, and key performance metrics to optimize ad performance and ROI

- Collaborate with content creators, designers, and other stakeholders to produce high-quality and engaging digital assets for ads

- Stay up-to-date with digital marketing trends and tools, implementing best practices, especially for running effective ads

- Manage email marketing campaigns, newsletters, and automation workflows

- Ensure SEO best practices are implemented and continually improved to complement paid campaigns

- Drive brand awareness, engagement, and lead generation through creative campaigns and community management

Technical Skills:

- Proficiency in creating, managing, and optimizing paid ad campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)

- Experience with audience targeting, retargeting, and conversion optimization for paid ads

- Hands-on experience with Google Analytics, Google Ads, and social media analytics tools

- Familiarity with content management systems (WordPress, Shopify, etc.)

- Basic knowledge of HTML/CSS and website optimization techniques

- Experience with CRM and email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign

- Expertise in using social media management tools (Hootsuite, Buffer) and running paid campaigns across social media platforms

- Understanding of marketing automation and lead generation strategies

Soft Skills:

- Strong verbal and written communication skills

- Creative problem-solving skills

- Excellent time management and multitasking abilities

- Strong analytical skills and data-driven mindset

- Team-oriented with excellent collaboration skills

- Adaptable and quick to learn in a fast-paced, evolving digital environment

- Strong attention to detail and organizational skills

- Ability to take initiative and drive projects independently

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or related field

- 2+ years of experience in digital marketing, with a focus on running and optimizing ads

- Proven track record of successful digital marketing and ad campaigns

• - Certifications in Google Analytics, Google Ads, Facebook Blueprint, or similar tools (preferred)

Interested candidates to email their profiles on [Confidential Information] (LinkedIn applications will not be taken under consideration)