Digital Engagement Manager

Responsibilities

• Work together with the CRM team Globally and manage CRM campaigns for INSUB.

• Should be able to conceptualize and plan campaigns based on Market requirements and seasonality.

• Scope out, draft and execute mobile push and email campaigns from the brief you receive from account managers and marketing team.

• Analyze data to calculate the impact of campaigns and define benchmarks and guidelines for future campaigns.

• You will be part of our mission to be creative and user- focused.

Required Skills

• Should have experience of a minimum of 3- 5 years in Planning, Handling executing CRM campaigns.

• Excellent database / CRM knowledge and expertise in reading and understanding data.

• 2- 3 years of hands on Retention marketing experience.

• Knowledge Experience on App Engagement and Re- engagement campaigns is a must .

• Experience in mapping the purchase funnel.

• Knowledge of HTML/CSS is a must as you would be developing email campaigns.

• Strong communication skills as you would be working with various departments and across Wego's offices on a daily basis.

• Strong analytical skills.

• Attention to detail when you deal with projects that will directly impact users.

• Basic knowledge and ability to use Sketch or Adobe Photoshop or other tools is a plus

• Should be able to think of users over anything else.

• Should be able to work independently.

• SQL knowledge Business intelligence background is a plus.

• Curious and fast to learn new things

• Preferably from a Travel industry background.

• Can join in 15- 20 days