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VGL Group

Customer Retention Specialist

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Job Description

Vgl Company Overview

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today's customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT's), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

We have consistently believed that value creation and sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL's strategy for mitigating climate change risks. We're committed to conducting business with minimum impact on the environment. We have undertaken and continue to undertake several Green initiative measures to protect the environment. Our SEZ unit at India was conferred with Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment which reflects our strong commitment and dedication towards environment sustainability. For more details, please refer to our ESG report (https://www.vaibhavglobal.com/reports).

Under our flagship one-for-one meals initiative Your Purchase Feeds..., we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

Shoplc Overview

A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US. Our growing eCom presence is through our website https://www.shoplc.com/. Shop LC ships approx. 25,000 products to its US customers every day. Shop LC, US employs approx. 550 people in operations such as warehousing, customer service, merchandising, marketing, eCom, Marketplaces, Live Studio. Its management resides at the US headquarters in Austin, with extended support from the Global Headquarters in India. United States in our largest market and delivers the highest revenue share. The contribution of this region to our consolidated revenue stands at 68%.

Tjc Overview

A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as has an eCom presence through website https://www.tjc.co.uk/ . TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with extended teams in India.

Shoplc Germany Overview

ShopLC Germany TV & eCom was launched in 2021 from Dusseldorf, Germany. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has already reached 27 million households and is expanding. Our eCom side of business can be checked out through our website https://www.shoplc.de/ .

Our Purpose

Delivering joy.

Our Vision

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission

To deliver one million meals per day to children in need by FY31 through our one for one meal program: your purchase feeds...

Our Core Values

  • Teamwork
  • Honesty
  • Commitment
  • Passion
  • Positive attitude

Overview

As part of the Customer Experience Team this role is responsible for assisting in the delivery of the customer retention strategy. You will need to constantly find new ways to reach your target audiences, retain and win back customers for both the TV, digital and web business. You will have a customer centric approach that will continue the TJC Omni-channel journey.

You will have a pivotal role in one of the business newest and exciting departments, assisting a customer transformation that will has the potential for a profound effect on the entire business. In return you will develop a wide range of digital and traditional direct customer marketing skills as well as developing your core management and leadership skills.

Role And Responsibilities

  • Work within the Customer Experience function of the business overseeing an Omni-channel customer experience and retention strategy
  • Work closely with the TV, marketing and digital teams to execute the customer strategy
  • Lead the work in building out the CRM strategy ultimately to initiatives such as the TJC loyalty programme
  • Analysing customer behaviours and recommending actions to take to drive customer retention, recency, frequency and value
  • Composing and managing campaigns in market leading tools such as Sales Force Marketing Cloud and Klaviyo as well as desk top tools such as MS Excel
  • Analysis and reporting of customer activity and recommendation for improvements
  • Management of budgets and ROI

Core Skills Will Include

  • Analytical thinker. Processes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
  • Understanding and application of statistical models, such as regression analysis, in marketing
  • An ambitious, energetic self-starter.
  • Up for a challenge and ready to deal with the fast-paced, ever-changing nature of a TV business.
  • Takes responsibility and initiative for actions, projects and people.

Qualifications And Experience

  • Must have strong MS Excel skills
  • SQL and / or R
  • Good written and verbal communication skills

Work Location: Sitapura, Jaipur (Rajasthan)

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

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Date Posted: 11/07/2024

Job ID: 84135405

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