Roles And Responsibilities
- Responsible for driving reactivation of the leads with the help of end to end Customer Relationship Management Marketing and Life Cycle Management with the objective of achieving the monthly revenue growth targets for Coding Ninjas
- Execute detailed monthly plans of CRM communications across mediums (emails, WhatsApp, SMS, etc.)
- Build and manage end to end life cycle journeys with planned interventions at each stage of the journey to ensure the maximum utilisation of the leads
- Design and deploy marketing automation and personalization technologies with tools to reduce the churn
- Set up automated journeys for reactivations and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Email / Chatbot
- Competition monitoring, benchmarking, and gathering market intelligence
- Budget and ROI management - Plan and deploy the monthly budgets efficiently and track the spends effectively
- Optimise continuously to ensure high ROI and minimise CAC
You'll Be a Right Fit If:
- You have hands-on experience with platforms/tools such as Webengage/Moengage/CleverTap etc.
- You are familiar with A/B and multivariate testing
- You enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation and monitoring)
Must Haves
- 1+ years of relevant experience in a app/web based company
- Good knowledge of MS Excel
