CRM Marketing Expert

Company Description

Skill Quotient Technologies is a CMMI level 3 & ISO 27001:2013 certified innovative IT company headquartered in Malaysia, working on innovative technologies such as Cyber Security, Robotic Process Automation, Data Analytics, SAP, Software Development and Software Testing. With offices in the USA, Malaysia, Singapore, and India, we have a resolute team of 800+ employees and deliver innovative solutions for businesses worldwide.

• Job Overview:

We are seeking a highly skilled CRM Marketing Expert to join our marketing team. The ideal candidate will have extensive experience in managing and executing CRM marketing strategies, with a strong focus on customer segmentation, lifecycle marketing, and campaign management. This role requires a strategic thinker who can leverage CRM tools to enhance customer engagement, drive retention, and maximize ROI across multiple markets.

• Key Responsibilities:

• CRM Strategy Development:

Develop and implement comprehensive CRM marketing strategies to improve customer engagement, loyalty, and retention.

• Collaborate with senior management to align CRM strategies with overall business objectives

• Campaign Management:

Plan, execute, and manage CRM marketing campaigns across various channels (email, SMS, in-app, etc.) for different markets including Malaysia, UAE, Germany, Europe, and more.

• Utilize CRM tools to segment customers and personalize marketing messages to drive engagement and conversions.

• Database Management:

Build, maintain, and clean a robust customer database, ensuring data accuracy and compliance with relevant regulations (e.g., GDPR).

• Implement data enrichment and segmentation strategies to enhance customer profiles and targeting precision.

• Performance Analysis and Optimization:

Monitor and analyze the performance of CRM campaigns using KPIs and metrics to assess effectiveness and ROI.

• Conduct A/B testing and other optimization techniques to continually improve campaign performance.

• Customer Journey Mapping:

Develop and maintain customer journey maps to understand and optimize the customer experience at each touchpoint.

• Identify opportunities to enhance customer journeys and implement initiatives to improve customer satisfaction and loyalty.

• Collaboration and Coordination:

Work closely with cross-functional teams, including marketing, sales, product, and IT, to ensure cohesive and integrated CRM initiatives.

• Coordinate with external vendors and agencies as needed to support CRM activities.

• Innovation and Best Practices:

Stay updated with the latest trends, technologies, and best practices in CRM and lifecycle marketing.

• Implement innovative solutions to enhance CRM capabilities and drive continuous improvement.

• Qualifications:

Bachelor's degree in marketing, Business, or a related field.

• 3-5 years of experience in CRM marketing, with a proven track record of successful campaign management and customer engagement.

Proficiency in CRM tools and platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM).

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent project management skills with the ability to manage multiple campaigns simultaneously.

• Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment.

Knowledge of data privacy regulations and best practices (e.g., GDPR, CAN-SPAM).

Job Type: Full-time

Benefits:

• Health insurance

Provident Fund
Schedule:

• Monday to Friday

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• overall: 5 years (Preferred)

Marketing: 4 years (Preferred)

• CRM software: 3 years (Preferred)

data privacy regulation: 2 years (Preferred)

Location:

• Bangalore, Karnataka (Required)

Work Location: In person