CRM Manager (B2B Services)

We are seeking a highly skilled and experienced Manager with expertise in the LexisNexis InterAction CRM system. As the CRM Lead, you will be responsible for overseeing the implementation, maintenance, and optimisation of our CRM system to drive customer relationship management initiatives. Your role will involve collaborating with cross-functional teams, managing data integrity, and leveraging CRM analytics to enhance customer engagement and drive business growth.

EDUCATION

Bachelor's/Master's degree in Business Administration, Marketing, Engineering, Law or a related field. Relevant certifications are a plus.

EXPERIENCE

6-12 years post-qualification experience in managing a CRM system, specifically LexisNexis InterAction CRM.

ROLE RESPONSIBILITIES

- Deploy FP&A- skills to drive Budgeting and Tracking on Sales.

- Recommend ways to increase return on investment on Business Development spends.

- Govern data quality of the CRM, in partnership with Contact Management and Accounting.

- Track and model origination credits aggregated to Partner, Practices, Sectors and Officers.

- Uncover detailed insights on origination efforts and outcomes for different Practices and Partner.

- Explore and deploy use cases of adjacent technology such as ONA and Reputation Management.

CANDIDATE PROFILE

- Strong understanding of CRM principles, strategies, and best practices.

- Proficient in CRM analytics and reporting, with the ability to interpret data and drive actionable insights.

- Excellent project management skills, with the ability to prioritise tasks and manage multiple projects simultaneously.

- Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and stakeholders.

- Detail-oriented mindset with a focus on data integrity and accuracy.

- Ability to adapt to evolving technologies and learn new CRM systems quickly.

- Prior experience in training and supporting CRM users is preferred.

- Knowledge of data protection regulations, such as GDPR or CCPA, is advantageous.