The Cafe Marketing Manager for F&B plays a critical role in developing and implementing marketing strategies to drive customer engagement and increase sales for the cafe
This position is instrumental in enhancing the visibility and reputation of the cafe and requires a creative and strategic mindset to effectively promote the brand
Key Responsibilities:
Developing and executing comprehensive marketing plans to increase foot traffic and drive sales
Managing the cafes brand image and ensuring consistent messaging across all platforms
Conducting market research to identify trends, customer preferences, and competitor activities
Collaborating with the creative team to develop engaging marketing collateral and promotions
Implementing and managing digital marketing campaigns to boost online presence and customer acquisition
Tracking and analyzing marketing performance metrics to optimize strategies and identify opportunities
Managing the marketing budget and ensuring cost-effective utilization of resources
Overseeing social media platforms and developing content to engage the target audience
Building partnerships with local businesses and organizations to enhance the cafes visibility
Organizing and promoting events, tastings, and other promotional activities
Ensuring compliance with branding guidelines and regulatory requirements
Collaborating with cross-functional teams to align marketing efforts with overall business goals
Developing customer loyalty programs and retention strategies
Providing regular reports and updates on marketing initiatives and results
Staying updated on industry trends and best practices to drive continuous improvement
Required Qualifications:
Bachelors degree in Marketing, Business Administration, or related field
Proven experience in marketing management within the food and beverage industry
Strong understanding of digital marketing channels and social media platforms
Excellent communication and interpersonal skills
Ability to think creatively and strategically to drive brand awareness and customer engagement
Proficiency in market research and analysis to identify opportunities and threats
Demonstrated skills in budget management and financial analysis
Experience in developing and implementing successful marketing campaigns
Ability to multitask and prioritize in a fast-paced environment
Strong analytical and problem-solving abilities
Knowledge of customer relationship management (CRM) systems is a plus
Ability to work effectively in a team and collaborate with various stakeholders
Detail-oriented with a focus on delivering high-quality marketing materials and experiences
Flexibility to adapt to evolving market trends and consumer preferences
Passion for the food and beverage industry and staying updated on industry best practices
