Business Development Executive

Company Overview:

Laxmi Opticians is a prominent eyewear retail chain located in Ahmedabad, known for its extensive range of high-quality eyewear products and exceptional customer service. With a legacy of excellence spanning over [number of years] years, we cater to a diverse clientele seeking premium eyewear solutions.

Position Overview:

We are seeking a dynamic and results-driven Business Development Executive to join our team. The ideal candidate will be responsible for expanding our business through strategic initiatives such as Below the Line (BTL) activities, corporate tie-ups, eye check-up camps, customer relationship management (CRM), and addressing customer concerns effectively. This role requires proactive engagement with high-end societies, corporates, and existing customers to drive business growth and enhance customer satisfaction.

Key Responsibilities:

1. Below the Line (BTL) Activities in High-End Societies:

- Plan and execute BTL activities targeting high-end societies to promote Laxmi Opticians brand and products.

- Collaborate with marketing team to develop creative campaigns and promotional materials tailored to the target audience.

- Monitor and evaluate the effectiveness of BTL initiatives, adjusting strategies as needed to optimize results.

2. Corporate Tie-ups:

- Identify potential corporate partners and develop strategic alliances to enhance Laxmi Opticians market presence.

- Negotiate and finalize partnership agreements that align with the company's objectives and customer needs.

- Foster strong relationships with corporate clients to drive repeat business and referrals.

3. Arranging Eye Check-up Camps in High Corporates:

- Coordinate and organize eye check-up camps in collaboration with corporate clients to promote eye health awareness.

- Liaise with healthcare professionals and arrange necessary equipment and resources for conducting eye examinations.

- Ensure seamless execution of eye check-up camps and follow up with participants to facilitate eyewear purchases as needed.

4. CRM Updates and Existing Customers Follow-up:

- Maintain an updated CRM database with accurate customer information and interaction history.

- Proactively reach out to existing customers to assess their eyewear needs, provide personalized recommendations, and address any concerns or feedback.

- Implement customer retention strategies to foster long-term loyalty and maximize customer lifetime value.

5. Identifying Pinpoints of Clients and Resolving Them with In-store Team Members:

- Act as a liaison between customers and in-store team members to address any issues or concerns raised by clients.

- Conduct thorough assessments to understand the specific pain points or challenges faced by customers and propose effective solutions.

- Collaborate closely with the in-store team to ensure timely resolution of customer issues and uphold service excellence standards.

Qualifications and Skills:

- Bachelor's degree in Business Administration, Marketing, or related field.

- Proven track record of success in business development, preferably in the retail or eyewear industry.

- Strong interpersonal skills with the ability to build rapport and communicate effectively with diverse stakeholders.

- Excellent negotiation and persuasion skills to secure corporate partnerships and drive sales.

- Detail-oriented with a customer-centric approach to problem-solving.

- Proficiency in CRM software and Microsoft Office suite.

- Ability to work independently and prioritize tasks in a fast-paced environment.

- Flexibility to travel and work outside regular office hours as needed.

Join our team at Laxmi Opticians and play a pivotal role in shaping our business growth while delivering unparalleled value to our customers. If you are passionate about eyewear and possess the drive to succeed in a dynamic market, we want to hear from you! Apply now to embark on an exciting journey with us.