About Us: PostGrid is a fast-growing B2B SaaS Platform. We are a leading provider of Print & Mail API solutions, helping businesses automate their offline communications, including direct mail and address verification. We leverage cutting-edge technology to deliver reliable, scalable, and efficient services to our clients, ensuring they can focus on their core operations while we handle their printing and mailing needs.
Role Overview: As a B2B SaaS Marketing Specialist, you will be responsible for developing and executing marketing strategies to drive lead generation and demand for our products. Your focus will include outbound lead generation through email and LinkedIn outreach, account-based marketing (ABM), and inbound demand generation through PPC and retargeting campaigns. Your primary goal will be to generate high-quality leads, nurture prospects, and support the overall sales pipeline.
Key Responsibilities:
Outbound Lead Generation:
- Develop and execute targeted email outreach campaigns to generate leads.
- Utilize LinkedIn to identify, connect, and engage with potential prospects.
- Craft compelling messaging and value propositions that resonate with target audiences.
- Monitor and analyze the performance of outbound campaigns, adjusting strategies to optimize results.
- Maintain and update the CRM with accurate and up-to-date lead information.
Account-Based Marketing (ABM):
- Develop and implement ABM strategies to target and engage high-value accounts.
- Collaborate with the sales team to identify key accounts and create personalized marketing plans.
- Create customized content and campaigns tailored to specific accounts.
- Track and measure the effectiveness of ABM campaigns, providing insights and recommendations for improvement.
Inbound Demand Generation:
- Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
- Implement retargeting strategies to re-engage website visitors and nurture leads through the sales funnel.
- Collaborate with the content team to create landing pages, ad copy, and other marketing materials that drive conversions.
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Manage budgets effectively to maximize ROI and meet lead generation goals.
Collaboration and Reporting:
- Work closely with the sales team to align marketing efforts with sales objectives and ensure a seamless lead handoff process.
- Provide regular reports on marketing activities, performance metrics, and campaign results to stakeholders.
- Stay updated on industry trends, best practices, and emerging technologies to continuously improve marketing efforts.
Qualifications:
- 3+ years of experience in B2B SaaS marketing, with a focus on outbound lead generation, ABM, and inbound demand generation.
- 1+ Experience of Outbound Email Lead Generation
- 1+ Experience on Linkedin Outbound lead generation
- Proven track record of successful email and LinkedIn outreach campaigns.
- Experience with ABM strategies and tactics.
- Experience with PPC advertising platforms (Google Ads, LinkedIn Ads, etc.) and retargeting strategies.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Proficiency in CRM and marketing automation tools (HubSpot, Zoho).
- Self-motivated, proactive, and able to work independently as well as part of a team.
Benefits:
- Competitive salary and performance-based bonuses.
- Remote Work
- Professional development opportunities.
- A collaborative and supportive work environment
Why Join Us:
- Be part of a rapidly growing company with a dynamic and inclusive culture.
- Work remotely with flexible hours to support work-life balance.
- Competitive salary and comprehensive benefits package.
- Opportunities for professional growth and career advancement.
- Collaborate with a talented and passionate team dedicated to innovation and excellence.
