- In this role, the incumbent will be part of US Consumer Marketing Analytics & Investment Services team. He / She will apply advanced analytics to drive acquisition & customer marketing campaigns & targeting strategy while optimizing for customer relevance and profitability.
- The role will focus on Banking, working closely with marketing ,Risk ,Finance to drive consideration, shape core business strategy to identify who we target and measure revenue generated working in close collaboration with Marketing, Finance, Risk and other partners across BUs.
- This role requires candidates with analytical bent of mind and exceptional quantitative and problem-solving skills.
Responsibilities:
- Perform in-depth data analysis to understand acquisition & customer dynamics and derive actionable insights to drive revenue for US consumer business.
- Evaluate impact on business of different strategies/initiatives and generate insights and recommendations.
- Closely monitor behavioral performance of acquisitions/customer channels and identify driving factors behind trends.
- Collaborate with Marketing, Finance and Product teams to plan and prioritize various initiatives.
- Continuously broaden and strengthen knowledge of analytical methods and tools to further evolve our analytical practices.
- Dealing with standard marketing performance metrics such as ROI, Cost per acquisition, efficiency yield etc
Critical Factors to Success:
Business Outcomes:
- Strategic analytics and optimization for Banking & other treatments on path to proven workstream
- Measurement and Test & Learn for marketing campaign performance, improving channel & offer economics.
- Driving higher ROI investments in turn leading to better yield, margins, and billed business for Amex
Leadership Outcomes:
- Put enterprise thinking first, connect the role s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders
- Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
- Demonstrate learning agility, make decisions quickly and with the highest level of integrity
Minimum Qualifications:
- 0-3 years of relevant analytics experience.
- Degree in business, economics, statistics, mathematics, engineering or finance combined with a masters or other secondary professional qualification.
- Strong analytical and problem-solving skills.
- Strong ability to drive results; self-starter.
- Strong interpersonal, written and verbal communication skills.
- Experience in programming languages like Hive, SQL, SAS, Python etc,
- Proficient in MS Office especially excel and powerpoint.
Behavioral Skills/Capabilities:
Enterprise Leadership Behaviors
- Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
- Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
- Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-we'll-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site we'llness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
