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Role: Account Executive
Experience: 2+ years
Location: Bangalore
About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and can't wait to discuss how we can help you find growth!
Role Overview
The Account Development Representative is responsible for driving customer growth by identifying and engaging prospective clients, understanding their business needs, and maximizing customer value through strategic outreach and communication. This role requires a proactive approach to managing inbound and outbound sales motions and working closely with the onboarding team to transition qualified leads.
Key Responsibilities
- Customer-Centric Approach: Utilize a deep understanding of customer needs to uncover key business objectives and maximize value for clients.
- Prospective Account Research: Conduct thorough research and mapping of potential new accounts for strategic outreach.
- Sales Funnel Management: Handle high-volume inbound and outbound sales activities, maintaining regular contact with prospects across all stages of the sales funnel via phone, email, video, and social media.
- Lead Generation: Generate and schedule introductory calls with leads, working closely with the onboarding team to identify client needs and business challenges using proven sales methodologies.
- Workload Prioritization: Effectively prioritize tasks to meet and exceed sales targets while managing competing workload demands.
- Communication & Prospecting: Utilize traditional communication methods, prospecting tools, and social media platforms to engage with and target new prospects, leveraging tools like LinkedIn Sales Navigator and Salesforce.
- Pipeline Transition: Seamlessly transition qualified leads to the onboarding team, facilitating the customer journey and buying process.
- Sales Metrics: Maintain specific daily, monthly, quarterly, and yearly pipeline metrics to help achieve sales goals.
- Product Knowledge: Develop a strong understanding of the company's products and services to support the sales process.
- SLA Adherence: Ensure adherence to response-time SLA's and utilize mandatory sales cadences consistently.
Key Competencies
Strategic Sales Planning and Execution: Demonstrates a comprehensive understanding of sales development processes, with the ability to strategically plan, execute, and adapt sales tactics to meet business objectives effectively.
Client Engagement and Communication: Possesses advanced skills in outbound calling, with a competency in initiating and maintaining strong client relationships through effective communication and engagement strategies.
Prospecting and Lead Generation: Exhibits a high level of proficiency in identifying potential leads, employing advanced sales prospecting techniques, and successfully converting prospects into viable business opportunities.
Pipeline Development and Management: Able to efficiently manage and nurture a sales pipeline, ensuring a steady flow of business and a balanced funnel of sales activities, from lead generation to closing deals.
Negotiation and Persuasion: Skilled in negotiation, capable of effectively persuading and influencing decision-making processes, and achieving favorable outcomes in sales negotiations.
Key Qualifications
- Graduate / post-graduate in any discipline.
- Excellent written and verbal communication skills.
- A minimum of 2-3 years of experience in B2B sales, preferably in the technology sector.
- Demonstrated success in an Inside Sales role, handling the full sales cycle.
- Demonstrated ability to engage, influence and educate prospects.
- Excellent pipeline management skills.
- Eagerness to thrive in a fast-paced sales environment.
- Understanding of hiring and learning solutions.
- A history of achieving or surpassing sales quotas and targets.
- Proficiency in using CRM software, such as Salesforce or Microsoft Dynamics, to manage sales cycles and customer information.
Preferred Qualifications
- Experience: 2-4 years of customer-facing experience role, ideally in the tech, advertising sales development team.
- Communication Skills: Exceptional verbal and written communication skills, with the ability to articulate complex concepts in a simple and understandable format.
- New Business Environment: Experience in a new business environment is a plus.
- Budget Management: Proven ability to unlock high-potential budget opportunities and grow customer financial investment over time.
- Marketing Knowledge: Understanding of marketing concepts gained through professional experience or education.
- Creative Thinking: Ability to think creatively and adapt messaging to different conversations quickly.
- Self-Starter: Ambitious, confident, and outgoing with a competitive growth mindset.
- Strong time management skills and the ability to work independently.
- Comfortable working in a fast-paced, constantly changing start-up environment.
- Familiarity with Salesforce or other CRM tools is preferred.
- Proven ability to influence others and create a sense of urgency.
What's in it for you
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world's leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.
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