ZONAL MARKETING MANAGER - TNN

Job Description :

Efficient handling & initiation of legal cases by ensuring full attendance during court hearings

Marketing Leadership and the SPOC at the Zonal level.

Manage ATL, BTL activities, event management etc., Translate Brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level inconsideration with geographical, cultural & diversity related factors) Implement Brand initiatives.

Contribute marketing perspectives & thinking at the Zonal level towards building & executing holistic business plans & activities for the regions.

Manage Marketing MIS/Insights at the Zonal level.

Custodian of Brand guidelines.

Oversee execution and follow through completion and track outcome & metric.

Lead development of Branch specific and customer-segment specific BTL Plans.

Implementation of HO Marketing programs with regular reports to HO and Zone ZM.

Lead for Zonal Level Marketing, & Internal Communications program and advising RMMs/CMs/RMs in driving & implementation on the same.

Identifying, empaneling and managing marketing services agencies at Zonal/Regional level

Being the voice for the Zone to Regional Marketing and the voice of HO Marketing to the Zone.

Define, drive and follow a process for collecting & sharing market information, including competitive information.

Tracking & Reporting ZO level metrics & insights for development of marketing initiatives