Job Description: Zonal Manager
Mission
The purpose of the Zonal Manager role is to be the face of the organization in the region for driving sales growth, profitability, and operational excellence. The person in this role will be responsible for building and maintaining strong relationships with key customers, partners, and stakeholders, while also developing and executing the regional business strategy, building and leading a high-performing sales and operations team to achieve organization overall objectives.
Business Management
- Gather data on current market trends, potential growth areas, and competitor analysis. Outline the annual objectives for sales, customer footfall, ticket size and profitability. Set goals for each branch within the zone.
- Plan and oversee the execution of all sales planning and promotional activities to boost brand presence and achieve sales targets.
- Allocate resources and budget in alignment with strategic priorities.
- Identify areas within the zone and explore opportunities for business expansion. Analyze sales data and market feedback to refine strategies.
- Plan and execute customer acquisition drives through outreach and marketing initiatives. Create targeted marketing campaigns based on customer demographics and needs analysis. Collaborate with the marketing team to design BTL activities.
- Organize and participate outreach activities and trade events to increase brand visibility.
Operational Excellence
- Regularly review, audit and optimize laboratory operations, logistics, and customer service processes.
- Implement quality control measures that comply with standards and regulations.
- Regularly evaluate customer feedback to identify new services or improvements.
Customer Management
- Schedule regular visits and meetings with key stakeholders such as doctors, corporate clients, and institutes.
- Use Sales software tool to manage and record all customer interactions and important information.
- Develop retention strategies focusing on exceptional service and customer engagement. Develop and implement personalized relationship management strategies for KOLs to maintain and enhance customer engagement.
- Manage partnerships, including onboarding new partners and maintaining fruitful ongoing relationships.
People Management
- Conduct regular team meetings to discuss goals, ongoing activities, and issues.
- Set individual performance targets aligned with the zone's objectives.
- Implement a continuous training program with HR team that addresses both skill enhancement and motivational needs.
- Monitor team performance through key performance indicators (KPIs) related to sales, customer service, and operational efficiency. Provide regular feedback and conduct annual performance reviews.
- Recognize and reward high performance and initiate improvement plans where necessary.
Financial Management
- Oversee the management of zone finances, including budgeting, spending, and reporting.
- Regularly review financial reports to ensure profitability and manage EBITDA.
