- Design and execute strategies to grow our channels impact, reaching educators and families across India.
- Collaborate closely with content creators to produce & manage videos that make learning engaging, fun, and accessible.
- Use analytics to guide content optimization, ensuring our message reaches its intended audience and makes a real difference.
Key Responsibilities & Activities:
- Develop and execute comprehensive YouTube channel strategies to increase subscriber growth, video views, and engagement while aligning with our educational goals.
- Collaborate with content creators to produce compelling and relevant video content tailored to our target audience, ensuring educational value and relevance.
- Conduct keyword research, competitor analysis, and audience segmentation to identify opportunities for content optimization and audience targeting within the educational space.
- Optimize video titles, descriptions, tags, thumbnails, and metadata to improve search visibility and click-through rates.
- Stay updated on industry trends, algorithm changes, and best practices to maximize our YouTube channels performance.
- Analyze channel performance metrics, including watch time, retention, and conversion rates, and provide actionable insights to optimize content strategy and drive results.
- Monitor and respond to audience comments, feedback, and inquiries to foster community engagement and loyalty.
- Collaborate with cross-functional teams to integrate YouTube channel initiatives with overall educational objectives and initiatives at Rocket Learning.
Critical Factors for Success
- In-depth knowledge of YouTube platform features, algorithms, and best practices.
- Strong analytical skills and pro ciency in YouTube analytics tools (e.g., YouTube Studio, Google Analytics) to track and measure channel performance.
- Ability to multitask, prioritize tasks, and work e ectively in a fast-paced environment.
- Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus.
- Passion for education and a belief in the power of digital media to transform learning experiences.
- Creativity and innovation in digital strategy, with a knack for storytelling that captivates and educates.
- A collaborative spirit, eager to work with a team that values diversity, inclusivity, and making a positive impact.
- Taking ownership in ambiguous situations
